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Sennics Thailand successfully launches the first batch of products to accelerate the company’s “Glocal” strategy

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Sennics Thailand successfully launches the first batch of products to accelerate the company’s “Glocal” strategy

March 10
17:18 2021

Sennics Thailand celebrated the one-year anniversary of its groundbreaking on March 9, 2020. Thanks to the collaborative efforts of the company’s Chinese and overseas teams, 92% of the construction work has been completed. The joint test of product delivery and production lines shows that the designed standard has been met, and the first batch of products has been successfully launched. To celebrate the one-year anniversary, as well as the successful launch of the first batch of products, Sennics Thailand held an event that day with the theme of “Win-win for All”. Executives and technical experts from leading companies of the tire industry as well as representatives of the partner organizations attended the event, and took a tour of Sennics Thailand’s plants, to learn about the construction plan and operational strategy of the “Smart Factory”, and to explore how to collaborate with each other on technological innovation.

The visitors spoke highly of the project’s accomplishments during the pandemic, and expressed recognition for Sennics Thailand’s operational and development strategy, which is to focus on customer services, to innovate with business processes, and to build a “Smart Factory”. They also said that Sennics has maintained very close partnerships with customers, and has worked with them to explore new technologies and conduct applied research in many areas. In the future, Sennics will seek further technical cooperation with them, enhance exchange, and pursue win-win results.

Sennics Thailand GM Wu Libao warmly welcomed the guests, and shared with them the construction process of Sennics Thailand, during which the company embraced the difficulties and took steady steps against the complex international situation. He said that Sennics has always been putting the needs of customers first, being customer-oriented, continuing innovation, and striving to provide great products and services for customers. Sennics Thailand filled a gap of Southeast Asian countries in the production of rubber antioxidants, enabling Sennics to provide local supply for the Southeast Asian production facilities of downstream customers. Its construction represents a major step of Sennics’ effort to seek a “Glocal” strategy, and has demonstrated Sennics’ determination to develop the international markets. He hoped that the two parties will continue to enhance cooperation on technological innovation and digital transformation, to promote the utilization of each other’s strengths, and to collaborate with each other for win-win results.

The construction of Sennics Thailand’s project officially began on March 9, 2020 within the Rojana Industrial Park of Thailand’s Chonburi Province. The project occupies an area of about 40 rai (or 64,000 square meters) with a total investment of about RMB 290 million. After completion, it will have a capacity of producing 25,000 tonnes of rubber antioxidants a year. As the first overseas production facility built by Sennics, Sennics Thailand shoulder’s the company’s mission of “Global Production,Local Services”. It marks a new leap forward, a new starting point and a new journey of Sennics’ effort to build its manufacturing footprint around the globe.

Company Profile

Sennics Co., Ltd. (‘Sennics’) is a world’s leading comprehensive service provider of polymer additives, a member of Sinochem International. Adhering to the innovative development concept on ultimate, sustainable growth, the company provides outstanding products and services to global customers, as well as a new brand experience, setting an example of green development amongst global polymer additives industries. 

Located in the China (Shanghai) Pilot Free Trade Zone, Sennics holds multiple R&D centers and production facilities across the nation, with its main products consisting of rubber antioxidant, insoluble sulfur, rubber vulcanizing accelerator, nitrobenzene and plastic additives among others. Sennics operates in more than fifty countries and territories, and its extensive distribution network covers regions such as Europe, North America and Southeast Asia.

Media Contact
Company Name: Sennics Co., Ltd.
Contact Person: Shirley Tao
Email: Send Email
Country: China