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From Cap to Carton, Earth-Conscious Alt Milk Better Than Milk Celebrates Earth Day

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From Cap to Carton, Earth-Conscious Alt Milk Better Than Milk Celebrates Earth Day

April 08
10:06 2021
From Cap to Carton, Earth-Conscious Alt Milk Better Than Milk Celebrates Earth Day

As Earth Day approaches, people all over the world are thinking about how to protect and celebrate our planet. For Better Than Milk, every day is Earth Day. Better Than Milk believes that what you put into your body should not only taste good and be good for you, but also respect the gorgeous blue planet that we call home, which is why it is the wise choice for all of your alt-milk drink needs.

April 22nd marks the 50th anniversary of Earth Day, and while Better Than Milk may be young compared to that, they are committed to catching up on those 50 years and celebrating the Earth not just for one day, not even just for the whole month of April, but EVERY. SINGLE. DAY! To Better Than Milk, the Earth is EVERYTHING; from the pristine mountaintops, to the colorful rainforests, to the abundance of amazing species that live within her embrace. And, if we’re being honest, she’s been through a lot, so our Mama Earth needs all the love she can get! This is why Better Than Milk is committed to being a part of the change and caring for our planet one organic, plant-based milk at a time.

Better Than Milk believes that what you put into your body should not only taste good and be good for you, but also respect the gorgeous blue planet that we call home, which is why it is the wise choice for all of your plant-based drink needs. Better Than Milk is a delicious line of creamy plant-based alternative-milk drinks that are made from the simplest, best tasting, sustainable and renewable ingredients. The Earth-friendly lineup features five mouthwatering flavors that include Unsweetened Almond Drink, Almond Drink, Unsweetened Oat Drink, Unsweetened Rice + Calcium Drink, and Rice Hazelnut Drink. All of Better Than Milk’s alternative milks are organic, Non-GMO Project Verified, gluten-free, dairy-free, and 100 percent vegan—making them better for your body and the earth… And, don’t you worry, you will never find any unwanted preservatives, thickeners, or artificial ingredients in Better Than Milk, ever. These 100 percent shelf-stable plant-based milks are so nourishing, creamy, and delicious that they’ll earn a permanent spot in your pantry—we can promise you that! 

Each carton of Better Than Milk is made with mindfully sourced organic plant-based ingredients that are selected according to the highest quality and traceability standards. These ingredients include rice, almond, hazelnuts, and oats that are grown on sustainable, organic farms in Italy, Finland, and Denmark from farmers who would never dream of using harmful chemicals or pesticides on their crops. The farms are committed to the highest standards of organic farming that protect local bee colonies and keep streams and tributaries clean; are self-sustaining, and focused on composting and on-site water replenishment, which leads to less water usage and, according to researchers, releases 40 percent fewer carbon emissions compared to non-organic farms. The RICE is from organic farmers in the plains of Northern Italy, Piedmont, and Lombardy regions near Milan. The ALMONDS are from Sicily, a southern Italian island full of sunshine sourced by organic pesticide-free farms, which is crucial to maintaining healthy bee colonies, whereas 99 percent of other almond drinks may source their almonds from non-organic California farms that use bee-harming pesticides and excessive water in drought-prone areas. The fresh HAZELNUTS are from organic farms in the Lazio region of Italy, near Rome. And lastly, the pure OATS, are naturally gluten-free, grown in Finland and Denmark.

The plants aren’t the only stars of their ingredient list; Better Than Milk is made from the purest spring water Mama Earth can offer. The incredible spring water in every Better Than Milk carton flows directly from the source, as nature intended, down from the Lessini Mountains in Northern Italy, nearly 1,500 feet above sea level into their production facility, instead of using other water sourcing methods that are more taxing on the environment. This helps Better Than Milk reduce their carbon footprint as the production facility is located in a small village at the base of the mountain spring, leaving in all of the natural minerals that nourish our bodies and our planet.

When it comes to packaging, Better Than Milk cares a LOT! All Better Than Milk drinks are packaged in earth-friendly recyclable paper aseptic cartons made from paper that is FSC certified, meaning that all materials that go into Better Than Milk cartons are responsibly harvested from renewable and sustainably managed forests, ensuring that our forests are protected, as well as the people and wildlife who rely on them. Another cool thing about each carton is that they are made with bio-based plastic caps made from sugarcane, not petroleum. Fun fact: Did you know that sugarcane is an incredibly sustainable resource that is net-zero and carbon-neutral? This means that it captures carbon dioxide and releases oxygen into the atmosphere, helping to reduce CO₂ emissions between 14 and 19 percent, compared to plastic caps made with petroleum (aka fossil fuels), and it only needs rainwater to grow and not traditional irrigation! 

When it comes to Better Than Milk, you’ve got loads of options! Every Better Than Milk drink is stored in multi-serving 1-liter cartons, helping combat single-use waste and making it easy for you to use one carton throughout your day or week. You can enjoy a fresh cold glass of Better Than Milk Oat Drink or pour some over your morning bowl of cereal, then save the rest for your afternoon tea or for baking your favorite brownies recipes. And, after guzzling down the whole carton, don’t forget to recycle, because every package of Better Than Milk is 100 percent recyclable, from cap to carton! Whether you recycle your carton straight into the recycling bin or by upcycling it into a DIY flowerpot, bird house, or toy spaceship, you’re helping Better Than Milk eliminate single-use waste and protect the planet. 

“We care about our consumers, and we care about the Earth,” says Lonnie Williard, Vice President of Marketing at PANOS brands, parent company of the Better Than Milk.  “Our organic drinks are responsibly sourced and made with 100 percent recyclable packaging, so we proudly bring welcomed relevance to plant-based milk drinks, as even our caps our made from renewable sources. As we say, we’re 100 percent recyclable – from cap to carton!”

Better Than Milk has also just teamed up with the Plant Based Foods Association (PBFA), the trade association representing over 180 plant-based food companies to give plant-based foods a voice and better educate people about the benefits of eating plant-based for your body and for the environment. This partnership will further help extend Better Than Milk’s important sustainability messages. 

“As more information emerges about the benefits of a plant-based diet, more folks who care about the environment, animal welfare, and their health are choosing to drink plant-based milks,” says Lonnie Williard, Vice President of Marketing at PANOS brands, parent company of the Better Than Milk. “So, whether they already follow a plant-based diet or are looking to supplement dairy for a more sustainable and flavorful alternative, we know that everyone will love Better Than Milk!

Better Than Milk®

Deliciously creamy and tasty plant-based beverages, these shelf-stable, organic drinks start with the simplest sustainable and renewable ingredients and combine them with Italian spring water that originates high up in the Lessini Mountains in Northern Italy. Our Better Than Milk beverages are organic, Non-GMO verified, vegan, kosher, and do not contain dairy, lactose, gluten, carrageenan, soy, artificial flavors, sulfites, and cholesterol. Also, we care a lot about the environment, so our plant-based milk drinks are made in a state-of-the-art, environmentally conscious facility, our cartons are FSC certified, and the plastic caps are bio-based made from sugarcane (not petroleum)!

For more information, visit www.drinkbetterthanmilk.com

About PANOS Brands

PANOS brands®, is a consumer products foods company that manages a unique portfolio of shelf-stable and perishable specialty food and beverage brands across multiple categories and channels. “P.A.N.O.S.” is an acronym that precisely defines the company’s mission to offer Premium, Authentic, Natural, Organic, and Specialty foods throughout the U.S and Canada. True to its namesake – the ancient Greek word for torch – we like to think of our brands as a beacon for consumers who are increasingly demanding a wide spectrum of specialty foods.

Our collection of brands speaks directly to sustained trends in categories, such as organic, ethnic, vegetarian, and restricted-diet, and gourmet foods. Upon visiting our website, you will see Andrew & Everett® rBGH-BST hormone-free cheeses, KA-ME®, our comprehensive line of authentic Asian food products, Walden Farms® calorie-free specialties, Sesmark® wholesome crackers, MI-DEL® cookies and allergen-safe pie crusts, and Amore® Italian cooking pastes, and ready-to-eat pouched vegetables. You’ll also find specialty brands, such as Chatfield’s® premium and allergen-safe baking products, and new, Better Than Milk® vegan, dairy-free, plant-based drinks!

For more information, please visit www.panosbrands.com

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