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Las Vegas performance marketing agency Meros Media is helping medical practices 2X their business

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Las Vegas performance marketing agency Meros Media is helping medical practices 2X their business

August 09
05:48 2022
Meros Media’s data-driven approach to marketing and advertising empowers alternative medicine clinics and advances the health of their patients.

The marketing experts at Meros Media are helping doctors and medical clinics stand out in a competitive market through strategies tested and designed to increase clients and revenue. In fact, one of their clients generated $750,000 in revenue and gained more than 350 new patients.

Founded by Parisa Bady, the healthcare marketing agency uses a data-driven approach to create a digital marketing strategy that helps clients efficiently manage their marketing efforts, costs, and return on investment (ROI). Meros Media takes medical practices to new heights by: 

–  Creating digital advertising content that attracts new patients to the practice
–  Developing a sales blueprint to maximize a practice’s sales process and increase revenue
–  Establishing market expertise through a multi-layered branding approach to help the practice stand out from the competition
–  Reactivating current patient lists by executing tactics that put inactive patients back on the practice’s schedule

“ROI, engagement, and publicity are the cornerstones of a great marketing approach,” Bady said. “We want to see your online presence showcase the professionalism and ingenuity of your practice by identifying your strengths, your values, and what differentiates you from the competition.”

 

Overcome the challenges of healthcare marketing

Doctors and medical clinics face several challenges in healthcare marketing. For example, HIPAA privacy policies limit the consumer information healthcare marketers can use — a significant disadvantage, as personalization is essential in marketing. Furthermore, insurance agencies often dictate which healthcare provider a patient can use, so only targeting consumers with marketing efforts may not deliver the best ROI.

Meros Media helps clients overcome these challenges by first conducting an extensive review of the business to identify its message, brand identity, and short- and long-term goals. Next, the team develops a comprehensive advertising and growth plan to achieve the clinic’s desired success — this might include using online ads to increase new patients, building awareness through social media, and boosting legitimacy through media publications. 

In addition, Meros Media harnesses the power of referral marketing to reach a broader and more diverse network of prospective clients by building partnerships with other physicians and peers to create patient referral streams. This is an essential marketing strategy, as 92 percent of patrons trust referrals from people they know. A strong referral network can also establish a practice as an authority in the field. 

Finally, Meros Media executes strategies to bring inactive patients back to the business. For example, the team can develop an eye-catching direct mail piece or utilize phone calls and text messages to remind patients it’s time for a checkup or follow-up visit. Or it can produce an email newsletter that delivers valuable information while putting the business on the patient’s mind. 

Conclusion

Meros Media uses a proven, data-driven strategy to help its healthcare customers gain new patients and re-engage inactive ones. Not only does this drive revenue, but it also enables its clients to provide life-changing healthcare to those who need it most.  

Media Contact
Company Name: Meros Media
Contact Person: Parisa Bady
Email: Send Email
Country: United States
Website: https://merosmedia.com