With organic cosmetics scoring an edge over chemical products of late, phenoxyethanol preservative market has been witnessing a renewed prominence globally. In the last couple of years, personal care industry giants have faced a series of challenges concerning the integrity of beauty products, a factor that has sourced the trend of natural preservatives. Phenoxyethanol has been identified as the most globally approved preservative in beauty product formulations, owing to its high compatibility with beauty products, pertaining to its excellent toxicology, faint aroma, low water solubility and evaporation rate.
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Rising disposable income coupled with transformation of distribution channels towards specialty & online retailers are the major factor contributing towards personal and home care products growth. This in turn will positively influence the phenoxyethanol preservative market demand by 2024. The product is used as preservatives in cosmetics, ointments & detergents to reduce the microbial growth which results in greater shelf life. Phenoxyethanol preservative has showed good compatibility with most cosmetics, exceptional stability in extreme conditions, along with this upward trend towards the use of non-formaldehyde releasing preservatives will contribute towards overall product phenoxyethanol preservative market growth.
Globally, Japan is among the major markets of cosmetics & personal care products with USD 13.2 billion of sales in 2016. Japanese spends around USD 220 per capita annually on cosmetics which is higher than the U.S. and France. Increasing presence of international brands providing quality products along with rising geriatric population will escalate the anti-aging cosmetics demand. These factors all together will bolster the phenoxyethanol preservative market in forecast time period.
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Rising demand for natural & organic cosmetics ingredients due to increasing awareness among consumers regarding adverse health effects of synthetic chemicals will hinder the phenoxyethanol preservative market growth by 2024.
The global phenoxyethanol preservative market has been bifurcated into two products namely phenoxyethanol P5 and phenoxyethanol P25. These products are segregated based on the free phenol content in the phenoxyethanol preservatives. In terms of revenue, phenoxyethanol P25 preservatives will witness growth with over 5% CAGR in future. This is owing to its widespread application in home care products such as liquid detergents, fabric detergents and in some cosmetics products as well.
Asia Pacific will generate the revenue of more than USD 60 million in future due to extensive usage of the product in home & personal care and pharmaceutical applications. With increasing real income and aggressive marketing strategies adopted by leading cosmetics manufacturer coupled with upward penetration of cosmetics & personal care products catapulting the regional phenoxyethanol preservative demand.
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Some of the key players in the global in phenoxyethanol preservative market are BASF SE, Clariant AG, Akema Fine Chemicals, Schülke & Mayr GmbH, Dow Dupont, Galaxy surfactants, Ashland Global Holdings, Lonza Group AG, Symrise AG, Thor Personal Care, etc.
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