Online reputation: 97% of companies affirms this is the key to success

According to the ​ReputationUP Study Center​, a world leader in Online Reputation and Right To Be Forgotten, 97% of brands recognize investing in online reputation to improve the company’s image.


Faced by growing influence of the Internet on our habits and the proliferation of fake news as well as the rage of cyber attacks, implementing strategies to ​grow ​online reputation becomes ​vital.

This is demonstrated by the surveys carried out by the ReputationUP Study Center, an international group with offices in Europe, North and South America, specializing in ​Online Reputation Management​ and ​Right to be forgotten​.

In fact, the analysis reveals that:

“Companies risk losing 2​2% of their turnover​ when potential customers find only one negative link on the first page of search results or on social media.”


A number that arouse concern and induce economic operators not to look over their shoulders but to observe the reality and sentiment perceived by the audience beyond the screen with increasing attention.

The quality of your life depends on the quality of your reputation”​, confirms Andrea Baggio​, CEO of ReputationUP,

That is because, both in real and online life, ​everybody has an image​ ​that affects the quality and modality of relationships​ of those with whom we interact or want to interact.

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