Colombia’s Tech Industry Combining International Investment with Domestic Leadership

Colombia’s Tech Industry Combining International Investment with Domestic Leadership

Jose Alejandro Martinez is a Colombian tech expert and leader
By: Herman Davis

Miami, FL – South Florida is seeing a boom in the technology industry mostly fueled by Latin American brands and people. This has come as a result of the World Bank Group’s focus on efforts in supporting and advancing Colombia’s technological and digital sectors. As one of Latin America’s youngest and best educated populations, WBG hopes to leverage those resources in order to make Colombia that continents tech hub.

According to the World Bank Group, top Colombia tech experts began an international effort to improve their policy mix of programs supporting science, technology, and innovation (STI). In partnership with Colombia’s National Department of Planning (Departamento Nacional de Planificación, DNP), and the World Bank, experts implemented a methodology to identify ways to improving the design, implementation, and effectiveness of Colombia’s STI programs.

At the forefront of this effort is Jose Alejandro Martinez one of Colombia’s most influential voices in the tech industry.

“My colleagues and I have known for a long time what the international community is just starting to understand, which is that Colombia has the necessary factors to become a major player in the world’s tech industry, we just need some serious investment”.

Martinez introduced Colombia’s top companies to Workforce Optimization (WFO) which encompasses a series of tools for managing, monitoring and improving the operation of customer service, a concept that has revolutionized corporate-consumer relations.

International major brands such as HSBC and AT&T have adopted Martinez’s expertise and have partnered with him in the efforts improve Colombia’s STI.

“Colombia is known as the gateway to Latinamerica, it only makes sense to invest in our technological infrastructure,” argued Martinez.

Martinez’s efforts and that of WBG are scalable with the ability to measure success for both the interest of the business sector as well as the public sector.

“When technology reaches remote rural areas of Colombia, it gives Colombians access to better quality education, entrepreneurial opportunities and even tend to consume more diverse prodcuts,” said Martinez.

The World Bank Group and leaders like Martinez plan to advocate the Colombian government to create a digital platform to provide detailed information about different instruments supporting STI and entrepreneurship and about overall policy strategy at the national level. Thus permitting all interested parties to be part of Colombia’s tech renaissance.

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