Newspaper Editor Turned Momprenuer Changes the Way Jewelry is Done through mintMONGOOSE

From Midnight Owl to Midnight Mom, Helena Heminger Rocks the Jewelry Industry

“If you had told me where I would be today, seven years ago, I wouldn’t have believed you.” Helena Heminger, the self-proclaimed “mama behind the mongoose” means what she says.

Seven years ago Heminger was working as a newspaper editor for a group of community newspapers where she began interning at age 15. When she had her daughter at the age of 23, she couldn’t bear the thought of spending nights and weekends meeting deadlines instead of tucking her little girl into bed. The result: mintMONGOOSE Jewelry Subscription was born.

mintMONGOOSE is a monthly jewelry subscription where Heminger takes real-mommin’-life (now of 4 kiddos!) and turns her experiences into relatable jewelry sets that she personally designs. Each month only a specific number of sets are released and she finds women going to extremes to make sure they don’t miss out on the upcoming set.

The reception has blown her away.

“I knew there was a need for affordable, quality jewelry because finding jewelry at the store that won’t instantly break, or turn you green, generally comes with a stinger of a price tag,” said Heminger. “What I didn’t expect was the flood of women wanting jewelry that they could personally relate to. These sets are more than jewelry, they are mementos of life, and when women can carry that around, it’s powerful.”

The ability to select jewelry tone, decide whether or not they would like earrings, and add monthly rings or a matching cozy t-shirt has sealed the deal for many of Heminger’s customers.

“Women love having their jewelry designed by a real, regular, mom — someone they can relate to,” shares Heminger.

Robyn Leblanc, who has been a customer for over two years said, “I appreciated that every piece has meaning and thought behind it. I have been able to correlate the sets with life experiences I could relate to. I have cancelled all other subscription services to save money but this is one little luxury I truly enjoy and will keep!”

It isn’t just long-time customers that are raving.

Morghan Long, who recently received her first mintMONGOOSE jewelry set said, “I loved my first box! The jewelry is beautiful and has such sweet meaning. Packaging was beautiful! Lots of heart goes in to this. I 100% recommend!”

Having sent well over 150,000 jewelry sets out of her home while her kids are down for a nap, out back playing, or finishing up a homeschool lesson, Heminger still can’t believe it.

She is grateful to her oldest daughter for being her motivation to take the plunge, and make the life she dreamed of a reality – a life where she could be both a present mama and have a profession that allows her to stretch her creativity.

She hopes that her accomplishment will inspire others to redefine what is possible and become believers in the concept that “everything can be figured out.”

To find out more, and for a preview of her customers’ favorite past jewelry sets, visit

Media Contact
Company Name: MintMONGOOSE Jewelry Subscription
Contact Person: Helena Heminger
Email: Send Email
Country: United States