Augmented Analytics Market Size to reach USD 32.64 Billion by 2027 | Industry Forecast, Growth and Share

Augmented Analytics Market Size to reach USD 32.64 Billion by 2027 | Industry Forecast, Growth and Share
augmented analytics market forecast 2022-2027
The global augmented analytics market size reached US$ 8.27 Billion in 2021. Looking forward, IMARC Group expects the market to reach a value of US$ 32.64 Billion by 2027 exhibiting a growth rate (CAGR) of 23.50% during 2022-2027.

Augmented Analytics Market Overview

The latest research study “Augmented Analytics Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027” by IMARC Group, finds that the global augmented analytics market size reached US$ 8.27 Billion in 2021. Looking forward, IMARC Group expects the market to reach a value of US$ 32.64 Billion by 2027 exhibiting a growth rate (CAGR) of 23.50% during 2022-2027.

Covid-19 Impact Analysis:

We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.

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What is Augmented analytics ?

Augmented analytics represent data analytic procedures that involve the usage of artificial intelligence (AI) and machine learning (ML) to facilitate data preparation, insight generation, and explanation. In terms of deployment mode, they can be categorized into on-premises and cloud-based solutions. Augmented analytics help understand the way people analyze and explore data in the business intelligence (BI) platform.

They automate analysis processes that are performed by expert data scientists, thereby allowing businesses to obtain value from their datasets conveniently without the requirement of any advanced technical expertise. Consequently, augmented analytics find extensive applications across numerous sectors, such as banking, retail, healthcare, telecommunication, IT, manufacturing, transportation, logistics, etc.

What are the key factors driving the global Augmented analytics market ?

The expanding small and medium-sized enterprises (SMEs) and the rising need among them for high-end technologies to digitally transform their business processes are primarily driving the augmented analytics market.

Furthermore, the escalating demand from marketing and communications agencies to examine the effectiveness of their ad campaigns and the increasing personalization in the e-commerce industry to provide adequate product recommendations to the customers are acting as significant growth-inducing factors.

Apart from this, the growing hospitality industry, owing to the efforts undertaken by the government bodies to promote the travel and tourism segment, is also positively influencing the global market. Additionally, the elevating focus towards improving staff coordination in the healthcare sector to enhance patient care quality is anticipated to fuel the augmented analytics market in the coming years.

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Augmented Analytics Market Report Scope

Report Coverage


Market size value in 2021

US$ 8.27 Billion

Market forecast in 2027

US$ 32.64 Billion

Growth Rate

CAGR of 23.50%   from 2022 to 2027

Base year for estimation


Historical data


Forecast period


Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Component, Deployment mode, Organization size and Industry vertical.

Regional scope

North America, Europe, Asia-Pacific, Latin America, Middle East and Africa

Key companies profiled

Domo Inc., International Business Machines Corporation, Microsoft Corporation, Oracle Corporation, QlikTech International AB, Salesforce Inc., SAP SE, Sisense Inc., ThoughtSpot Inc., TIBCO Software Inc. and Yellowfin International Pty Ltd (Idera Inc.).

Market Dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and future consumer dynamics, market condition analysis for forecast period,

Customization preview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

 Report Segmentation:

The report has been segmented the market into following categories:

Breakup by Component:

  • Software
  • Services  

Breakup by Deployment Mode:

  • On-premises
  • Cloud-based  

Breakup by Organization Size:

  • Small and Medium-sized Enterprises (SMEs)
  • Large Enterprises  

Breakup by Industry Vertical:

  • BFSI
  • Retail
  • Healthcare and Life Sciences
  • Telecom and IT
  • Manufacturing
  • Government
  • Transportation and Logistics
  • Others

By Geography:

  • North America (United States, Canada)
  • Europe (Germany, France, United Kingdom, Italy, Spain, Others)
  • Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
  • Latin America (Brazil, Mexico, Others)
  • Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)

List of Major Key Players:

The major players in the market are

  • Domo Inc. (NASDAQ: DOMO)
  • International Business Machines Corporation ( NYSE: IBM)
  •  Microsoft Corporation (NASDAQ: MSFT)
  • Oracle Corporation (NYSE: ORCL)
  • QlikTech International AB
  • Salesforce Inc. (NYSE: CRM)
  • SAP SE
  • Sisense Inc.
  • ThoughtSpot Inc.
  • TIBCO Software Inc.
  • Yellowfin International Pty Ltd (Idera Inc.).

Key highlights of the report:

  • Market Performance (2016-2021)
  • Market Outlook (2022- 2027)
  • Porter’s Five Forces Analysis
  • Market Drivers and Success Factors
  • SWOT Analysis
  • Value Chain
  • Comprehensive Mapping of the Competitive Landscape

If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

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About Us:

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

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