Dubai-Based Boutique Brokerage Ready to Chart International Waters

After finding tremendous success in the Dubai market, the award-winning brokerage is eyeing its first international office in New York.

The past two years have been phenomenal for Dubai real estate, especially for the prime end of the residential market. Property values across core luxury communities have increased massively year-on-year, and demand is at an incredible high due to a constant influx of buyers, investors and tenants from across the world. For brokerages, it was an opportunity to set new benchmarks for success. This was certainly the case for, a boutique real estate company that has closed some of the largest deals in the city, has a projected revenue for 2022 that is well above initial expectations, and has rightly positioned itself as Dubai’s luxury brokerage. The next step? International expansion with the aim of becoming the world’s luxury brokerage. And that begins with the establishment of the first New York office in summer 2023. first opened its doors in 2017, building its reputation on two fundamental pillars – the strength of its digital brand and of its Private Client Advisory team. Investing in a solid digital infrastructure has been key for the firm’s success, and it is currently the most visited real estate website in the UAE aside from property portals with a global footprint that spans over 200 countries. The firm is considered to be on par with the best international realty brands and is recognized as a thought leader in the industry. Through the power of the brand, has attracted a wealth of talent, adding some of Dubai’s top realtors to its ranks.

One of the driving forces behind the company’s recent successes is Mark Castley, who took on the role of chief Executive Officer at the end of October. Mark joined as Sales Director in September 2021, bringing with him nearly two decades of real estate experience across several international markets including the Middle East, the United States and Vietnam. However, his leadership was not limited to the brokerage team – he was immensely interested in strengthening the company’s position within the industry, rising to the position of Chief Operating Officer by the end of the year. Having led the company from strength to strength in 2022, Mark is now ready to guide to the next stage in its evolution. 

“When I first joined this company, it was because I really believed in the brand, “says Mark of his tenure. “The name really says it all – when you’re dealing with, you know that you are dealing with a brokerage that operates on a very high level. My focus has always been to push the standards higher, on both a company level and for individual agents, putting us in a space where very few real estate firms can truly compete with us. I intend to keep that same energy going into 2023 and beyond.”

For a boutique brokerage that puts a strong emphasis on building its brand and its relationships, the opportunities for expansion are endless. A company such as can carve out a unique niche for itself in the North American market, especially in the prime residential sector of New York.

Jason Hayes, Chairman of, is at the head of the company’s North American expansion. “Dubai was a saturated market when we first started operations there, yet in a span of 5 short years, has become one of the most recognisable names in the city thanks to a well-defined goal and implementing the right strategies to achieve that goal. I look forward to the opportunities and challenges presented by New York, with further expansion in Los Angeles, Miami and London planned.”

The prime real estate segment in both New York and Dubai are expected to perform very well in 2023 and will be minimally impacted by the effects of inflation. And across both markets, intends to be a solid presence, providing buyers and investors with the support and guidance they need to find their perfect property.

About is Dubai’s Luxury Brokerage, connecting local and international clients to the most exclusive properties in Dubai and across the globe.

A dynamic digital destination, lists an exclusive portfolio of over $6 billion of on- and off-market properties across the globe. As a brokerage, specializes in delivering exceptional private client advisory services with an emphasis on professionalism and discretion. The company also offers a bespoke real estate search and acquisition service through its exclusive Private Client Office. is dedicated to curating and showcasing the very best in luxury living.

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