Voyantis’ Predictive Growth and Profitability Platform is Boosting Multinational Brands

Every organization across multiple industries aims for growth and profitability. While this mission is ideal, the path toward transforming vision into action is an uphill battle. Leaders and growth teams alike are relentlessly scouring for strategies and tactics to push for a steadfast trajectory, but oftentimes yield underwhelming outputs. This is brought about not by incompetence, but by outdated business models and practices. Simply put, the product of hard work leaves room to be desired without the right solutions to serve as the backbone.

The glaring gap in most businesses is that decisions are based on spreadsheets, naive assumptions, and non-data-driven information. This leaves organizations unable to optimize the goldmine they are sitting on and leverage proper tools to fully seize their potential. Insufficient R&D resources brought insurmountable challenges for organizations to analyze and utilize company-owned data, hindering leaders to make informed decisions and activate growth. Most of the time, growth teams are simply making big swings based on assumptions, intelligent guesses, and theoretical predictions. And for the longest time, this has been the standard for many companies, making growth a game of luck rather than a fully plausible plan with actionable insights.

To fill this void, Voyantis’ AI platform helps online companies predict each customer’s future LTV shortly after acquisition. Their goal is to transform how organizations acquire and retain clients of the highest value, with superior predictive AI solutions and insights from thousands of data points to efficiently achieve maximal profitability. 

Knowing User’s Value in 6 Months 

One of the biggest challenges for most companies is blindly acquiring customers that don’t necessarily provide high value to the organization – in a nutshell, getting customers regardless of profitability. This causes businesses to bulk up a big client-based network with nothing but junk. Not only does this plateaus the company’s growth, but it also alienates other customers and burns out employees.

Voyantis bridges this gap with Foresight, their AI-powered cutting-edge solution that predicts each channel, campaign, and ad set’s future value. This allows companies to discern their customers’ value, instantly evaluate the efficiency of their media spending, and conduct data-driven decisions. This is visualized through a dedicated dashboard, or fed directly into BI systems via API, enabling growth teams to analyze and evaluate campaigns’ future performance across various KPIs.

Ad Spend Optimization for Maximum ROI

Most companies’ optimization goals are limited to registration, subscription, or first purchases. Voyantis overhauls this dated practice through their Signal Optimization solution that enables companies to leverage AI-powered predictions to autonomously optimize acquisition campaigns for maximum LTV. By utilizing zero-and-first-party data, Voyantis’ AI forecasts a) activation, b) LTV, c) retention and d) churn on a single-user level. What’s more, it also automatically sends predictive events to Facebook through CAPI, and Google through Google ads API. This allows companies to optimize campaigns for future value, simultaneously boosting their ROI at scale.

Generate LTV-Based Audiences

One of Voyantis’ state-of-the-art solutions is Predictive Audiences, which predicts every user’s future value and propensity through AI, allowing companies to generate and activate smarter audiences to boost profitability. The goal is for companies to acquire more customers that are similar to their best ones. 

Voyantis effortlessly generates real-time audience seeds with the same profile as the most valuable customers. Not only does it enable businesses to scale prospecting campaigns without compromising ROI, but it also significantly cuts down the waiting time from acquisition to manifested value.

The key to growth and profitability is to combine human strategies with cutting-edge solutions to take initiatives to greater heights. Bottom line, let AI do the heavy lifting in filtering the best customers and optimizing campaigns. 

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