The 11th Beauty and Lifestyle Expo and Global Beauty and Lifestyle Summit Hosted by Yi Beauty & Lifestyle Successfully Held with 30,000 Participants

From February 15th to 17th, the 11th Beauty and Lifestyle Expo and the Global Beauty and Lifestyle Summit hosted by Yi Beauty & Lifestyle had their Grand Opening at Shanghai Fuyue Hotel. More than 30,000 people working in the beauty, fashion and consumer goods industry, including brand owners, factory supply chains, professional service providers in multiple fields, such as digital intelligence, testing, and marketing, top MCN agencies, influencers from various platforms, retailers, and famous group-buying heads gathered and discussed practical solutions for leading innovation in the beauty and fashion industry in 2023 and beyond as the entire industry chain is being upgraded.

During the same period, four other summits were held simultaneously on themes of Agency Ecology, Internet Celebrity Livestreaming E-commerce, Consumer Product Growth, and Product Development, namely the First China Beauty Agents Conference, the Third Internet Celebrity E-Commerce Summit, the First Consumer Product Channel Growth Summit, and the 2023 Product Development Forum. All these summits were very successful and splendid. More than 100 industry experts were invited to share and discuss how to grow the beauty, fashion, and consumer goods industry in 2023 in-depth with more than 2,000 guests, focusing on dimensions such as traffic refinement operation, consumer trend insight, product R&D innovation, supply chain reserve, best use of capital, and team belief building.

“There were so many people that we did not have enough time to add everybody to our WeChat account, and the popularity exceeded our expectations.” “We entertained customers at our booth and had a strong urge to visit other booths.” Many beauty brand exhibitors told Yi Beauty & Lifestyle as above sentiments during the two-day exhibition from February 16th to 17th. The organizer, Yi Beauty & Lifestyle, has set up four central exhibition pavilions: the National Brand Pavilion, the Great Word-of-Mouth and Favourite Products Pavilion, the Imported Brand Pavilion, and the Emerging Trends Pavilion. More than 1000 beauty brands, new consumption brands, factory supply chains, retailers, Internet celebrities, and MCN agencies were invited and participated in the exhibition, attracting more than 30,000 professional visitors with unprecedented popularity.

During the 11th Beauty and Lifestyle Expo, Mr. Jian, the Chairman of Yi Fei Corporation and President of the Yi Beauty & Lifestyle Chamber of Commerce said in his speech that in 2023, as the organizer of the expo as well as the world’s outstanding service platform for the beauty, fashion and consumer goods industry, Yi Beauty & Lifestyle will pay more attention to agents, an essential group in the industry chain, while focusing on the needs of our five primary members, including retailers, brands, factories, internet celebrities and third-party service providers, providing more accurate and professional services, and helping member companies find opportunities for survival and development.

In 2023, Yi Beauty & Lifestyle plans to go abroad to provide professional services for global partners in the industry. At the same time, they will work with consulates in different countries, creating more possibilities for international cooperation for qualified members. They will focus on three main directions: firstly, to systematically promote the characteristics and advantages of China’s beauty industry to foreign markets; secondly, to introduce excellent overseas brands and technologies to China; thirdly, to help more national brands and factories to go abroad. They also welcome cooperation from outstanding overseas brands; please contact Yi Beauty & Lifestyle at [email protected] or visit

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Company Name: Yi Beauty & Lifestyle
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Country: China