Swiss Designer Sport: Bridging the Gap Between High-Fashion and Functionality

Swiss Designer Sport: Bridging the Gap Between High-Fashion and Functionality
Swiss Designer Sport (SDS) is a Swiss-based design house and atelier that specializes in creating high-quality sportswear that bridges the gap between fashion and functionality. The company, founded by Rahel Jana and Ross Roy at the end of 2018, is based in Bern, Switzerland, and is focused on natural tones and minimal aesthetics.

SDS uses technical materials and designs for comfort, performance, and fashion. They work closely with renowned production companies all around the world, including Hong Kong, Portugal, and South Africa, and are forming relationships in Switzerland, Italy, Germany, and South Korea. They also have a big focus on sports in Switzerland and created an athlete team, which consists of inspirational Swiss athletes, with a mission to bring communities together in Switzerland to learn and be inspired by each other.

The company’s target audience is currently female athletes or women who love training and fashion, but this will shift to include men who love the outdoors, mountains, and participate in sports like CrossFit, running, and yoga, like Nike’s target audience. They are the first niche sportswear brand in Switzerland.

In addition to its focus on high-quality sportswear, SDS also commits to sustainability. They are a proud partner of the reforestation project in Madagascar, and for every product sold, a mangrove tree is planted to have a positive impact on climate change. They also make sure to get all of their fabrics and supplies from reliable and certified sources, ensuring that all factors within the production chain of creating a garment are sustainable.

SDS has a beautiful headquarters just outside the city center of Bern, which serves as a store, office, and atelier where they design. They also have a pop-up store in the Bern Old Town from July 2022 until January 2023. Customers can also shop online and all online orders get processed at the same location.

The company works very closely with its manufacturing team, which is considered an extension of the SDS team in Switzerland. They have had a strong relationship since 2017 and make sure to get all their fabrics and supplies from reliable and certified sources only. They do not settle for anything less, and the products speak for themselves.

SDS has an amazing team of over 20 top Swiss female athletes from different sports and works closely with them. They have become an extension of their core team, a team like you haven’t seen before. The company’s in-house printed design shirts are handcrafted in Cape Town and carefully printed by them in Liebefeld Bern.

In conclusion, Swiss Designer Sport (SDS) is a unique and innovative sportswear brand that offers high-quality and sustainable products. The company’s focus on natural tones and minimal aesthetics, as well as the use of technical materials, makes their sportswear stand out in the market. They also commit to sustainability, and through their partnership with the reforestation project in Madagascar, they are making a positive impact on climate change. SDS is also dedicated to supporting and promoting Swiss athletes and has formed a team of inspirational female athletes. With their flagship store, office, and atelier based in Liebefeld Bern, and a pop-up store in the Bern Old Town, SDS is a brand worth checking out for anyone looking for fashionable, high-quality, and sustainable sportswear.

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