India Beer Market Share, Size, Consumption, Sales, Price, Top Brands, Outlook, Research Report 2023-2028

India Beer Market Share, Size, Consumption, Sales, Price, Top Brands, Outlook, Research Report 2023-2028
The increasing preference for alcoholic beverages among consumers, especially millennials, during celebrations and social and cultural gatherings, the changing lifestyle of consumers, and the easy availability of products through online platforms represent some of the key factors driving the market.

The latest report by IMARC Group, titled “India Beer Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028”, offers a comprehensive analysis of the industry, which comprises insights on the India beer market. The report also includes competitor and regional analysis, and contemporary advancements in the market.

The India beer market size reached INR 383.6 Billion in 2022. Looking forward, IMARC Group expects the market to reach INR 622.4 Billion by 2028, exhibiting a growth rate (CAGR) of 8.1% during 2023-2028.

Beer refers to an alcoholic beverage produced through the fermentation of cereal grains, such as maize, barley, and wheat, along with water, hops, and yeast. It includes lagers, ales, stouts, and wheat beers, that are characterized by distinct flavors, aromas, and brewing techniques. Beer is widely consumed for relaxation, leisure, and celebrating various occasions, such as weddings, birthday parties, anniversaries, and corporate events. It offers several properties, such as moderate alcohol content, carbonation, and a wide range of flavors, making it a versatile choice for consumers. Beer also acts as a social lubricant, provides refreshments, and offers a variety of taste profiles to cater to different preferences.

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Market Trends and Drivers:

The changing socio-cultural landscape and the acceptance of alcohol consumption are one of the factors contributing to the market growth. Beer is a preferred alcoholic beverage at gatherings, functions, and events, as it contains moderate amounts of alcohol and provides a refreshing taste. Along with this, the increasing shift from traditional alcoholic beverages to beer as a preferred choice is acting as another growth-inducing factor. Furthermore, the rapid urbanization activities, coupled with increasing numbers of pubs, bars, and restaurants, are providing an impetus to market growth.

Moreover, aggressive promotional and branding campaigns by manufacturers through social media, television (TV) commercials, and celebrity endorsements are supporting the market growth. Other factors, including rising disposable income, implementation of supportive policies by the Government of India (GoI), and easy product availability across various distribution channels, are anticipated to drive market growth.

Competitive Landscape:

The competitive landscape of the market has been studied in the report with detailed profiles of the key players operating in the market.

Some of these key players include:

  • Anheuser-Bush InBev SA NV
  • Arbor Brewing Company India
  • B9 Beverages Private Limited
  • Carlsberg India Private Limited
  • Devans Modern Breweries Ltd.
  • Gateway Brewing Company
  • SOM Distilleries And Breweries Limited
  • Sona Beverages Private Limited
  • United Breweries Limited (Heineken N.V.)
  • White Rhino Brewing Co

Explore the Full Report with Charts, Table of Contents, and List of Figures:

Key Market Segmentation:

Breakup by Product Type:

  • Standard Lager
  • Premium Lager
  • Specialty Beer
  • Others

Breakup by Packaging:

  • Glass
  • PET Bottle
  • Metal Can
  • Others

Breakup by Production:

  • Macro-Brewery
  • Micro-Brewery
  • Others

Breakup by Alcohol Content:

  • High
  • Low
  • Alcohol-Free

Breakup by Flavor:

  • Flavored
  • Unflavored

Breakup by Distribution Channel:

  • Supermarkets and Hypermarkets
  • On-Trades
  • Specialty Stores
  • Convenience Stores
  • Others

Breakup by Region:

  • North India
  • West and Central India
  • South India
  • East India

Key highlights of the Report:

  • Market Performance (2017-2022)
  • Market Outlook (2023-2028)
  • COVID-19 Impact on the Market
  • Porter’s Five Forces Analysis
  • Historical, Current, and Future Market Trends
  • Market Drivers and Success Factors
  • SWOT Analysis
  • Structure of the Market
  • Value Chain Analysis
  • Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

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IMARC’s information products include major market, scientific, economic, and technological developments for business leaders in pharmaceutical, industrial, and high-technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology, and novel processing methods are at the top of the company’s expertise.

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