Georg Jensen Partners With MyRegistry to Offer Gift Lists and Registries to US Customers

Georg Jensen Partners With MyRegistry to Offer Gift Lists and Registries to US Customers

FORT LEE, N.J. – June 23, 2023 –, the world’s leading universal Gift Registry software provider, has announced its partnership with Georg Jensen, a luxury Danish brand of silverware, flatware, home products, gifts and jewelry. U.S. customers will now be able to create, manage and share Georg Jensen Gift Lists for any event—not only the traditional lifetime milestones and celebrations, such as weddings and baby showers most often associated with online gift purchasing, all thanks to the new partnership.

This collaboration will help Georg Jensen further grow its customer base and penetrate the U.S. market. Despite being in the United States for nearly 100 years, Georg Jensen will now be offering gift registries to its customers in the U.S.—for the first time ever! And with the U.S. gifting market expected to reach around $95.65 billion by 2025, according to digital software company Gitnux, which analyzes data and statistics to predict the latest trends in software, marketing and business management, the timing couldn’t be better.

 Courtesy of Georg Jensen

The partnership aims at enhancing the gifting experience for customers. Georg Jensen’s Director of Marketing & Digital Sales Jakob Mose Olesen explained how a seamless gifting experience is critical to improving the entire customer experience online. Noting that the brand’s products are “extremely giftable,” it was especially important for Georg Jensen to find the right strategic partner that would give its customers flexibility, convenience and breadth of choice. MyRegistry’s platform did just that.

“This is just a natural extension for us to offer the registry,” Jakob Mose Olesen said.

Mose Olesen added that despite being known as an iconic bridal brand, the company is focused on much more than just wedding registries. He says customers are already creating Gift Lists for Mother’s Day, Father’s Day, birthdays, and housewarmings. Graduations and confirmations are also popular gift giving milestones for Georg Jensen’s clientele.

Nancy Lee, president of, said, “We are so happy to partner with Georg Jensen and are excited to introduce a new generation of U.S. customers to the company’s iconic design and impeccable craftsmanship through MyRegistry’s technology.”

This partnership marks one of the first major steps Georg Jensen has taken in recent years to reclaim its intimate and enduring relationship with the company’s loyal customer base, while also increasing brand awareness and broadening its reach. Mose Olesen hopes that the launch of its registries will lead to even more best practices, specifically referral and loyalty programs.

“It’s a great opportunity to also get into younger demographics,” Mose Olesen explained,” but that’s not really a primary focus. The focus is to make it easier for people to obtain Georg Jensen.”

“We are thrilled about our new partnership with Georg Jensen,” Lee added. “We share their values of impeccable quality, design, and craftsmanship and look forward to helping them deliver the ultimate Gift List experience to their customers.”

Georg Jensen joins MacKenzie-Childs, Simon Pearce and Waterford as a partner with MyRegistry continues to be the world’s only always-on, anytime Universal Gift Registry provider, with the availability to add gifts from both online retailers and physical stores via’s mobile apps, to sync store registries from across the web, to share registries with customizable URLS via social media, to create cash funds for just about anything and to add charity gifting.

This partnership between Georg Jensen and MyRegistry hopes to make creating and managing Gift Lists a seamless and hassle-free exercise across continents, ultimately delivering an exceptional experience to all customers.

About is the largest universal Gift Registry and Gift List software provider that allows consumers to create one centralized registry or Gift List for any gifting moment, from milestone events like weddings and baby showers to birthdays, holidays and housewarming occasions. We make it easy for friends and family to get you the gifts you really want while saving retailers the hassle of dealing with returns with our easy to implement technology for both consumers and retailers. – All stores, One registry.®

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