Breaking Stigmas: Is Pioneering a New Era in Men’s Yoga Experience

Tackling the misconceptions of yoga being predominantly a female domain, offers tailored online yoga experiences for men. Through its unique platform, men are discovering the power of yoga to unlock performance, manage pain, and reduce stress.

The team at is pioneering the movement to make yoga more accessible for men. In a world where men actively seek tools to enhance performance at work, in sports, and to manage the rigors of daily life, yoga emerges as a key solution. It’s not just about flexibility – it’s about unlocking potential, managing pain, and reducing stress.

Celebrity backing: why top names vouch for yoga

Many high-profile personalities and athletes advocate for the power of yoga, Pilates, and stretching exercises. Joe Rogan, for example, shares on his X (formerly Twitter) handle, “Do yourself a favor and take a yoga class. Seriously. Do it a lot and it will change your life for the better.” Renowned personalities like David Goggins also voice their support for the manifold benefits of structured stretching and finding balance.

From skepticism to insight: a push into the world of yoga

Rafael, the Founder & CEO of, dealt with persistent shoulder pain from the demands of running a startup. Although he had previously seen yoga as a practice mainly for women, he was strongly hesitant to consider it as an option for relief. It was his wife’s persistent push that finally got him to try it. “After a few sessions, the pain began to ease. That’s when I understood the broader appeal of yoga,” recalls Rafael. This experience, sparked by a simple nudge, drove him to advocate for more men to explore the practice.

Understanding the barriers: why many men hesitate to embrace yoga

Rafael’s deep dive into the yoga world revealed several barriers for men:

–  The social stigma: Many men perceive yoga as a predominantly female activity.

–  The mysticism: Men often seek the physical benefits of stretching rather than spiritual aspects.

–  Being outnumbered: Few men enjoy being the only male participant in a yoga class.

–  Unrelatable instructors: Men desire instructors who can challenge them and provide motivation.

Setting the standard:’s unique approach to men’s yoga

What sets the platform apart:

–  Unique instructors: Skilled and engaging instructors hailing from some of the most exciting countries globally, offering a fresh perspective men can’t find elsewhere.

–  Designed for men: Catering to all, from boxers and basketballers to bodybuilders and pro couch surfers aiming to unlock performance, manage pain, and reduce stress.

–  Simplicity and affordability: All that’s needed is a floor and an internet connection, offering an affordable alternative to traditional yoga and Pilates studios.

–  One-on-one focus: Each live online session is exclusively between the participant and the instructor. Cameras of other participants are turned off, ensuring that there’s no distraction.

Rafael adds, “Since our launch, the response has been overwhelming. Men are genuinely excited about a platform designed with them in mind.”

Special offers

New users can sign up for a free trial at As former military operators, the team at extends discounts to veterans and first responders to honor their contributions to the country.

About is an online yoga platform tailored for men. Designed to challenge, inspire, and provide an engaging experience, it breaks down barriers that often deter men from embracing yoga. is a venture of Zendog Labs, the growth advisory business of Rafael.

About Zendog Labs

Zendog Labs is the strategic partner for startups, investors, and enterprises navigating the frontier of innovation. The firm drives growth for startups, boosts returns for investors, and identifies or builds startups for enterprises. Recognized for exceptional services, Zendog Labs boasts top ratings on Trustpilot, Clutch, and Upwork. Insights from Zendog Labs have been featured in media outlets including Fast Company, HubSpot, and Zapier.

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Contact Person: Rafael Sarim Oezdemir
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Country: Switzerland