FSD Pharma’s Stake In Functional Beverage, UNBUZZD™, Is A Transformational Asset…Here’s Why

FSD Pharma's Stake In Functional Beverage, UNBUZZD™, Is A Transformational Asset...Here's Why

FSD Pharma (NASDAQ: HUGE) (CSE: HUGE) has an interesting symbol: HUGE. Based on its progressing product pipeline, it’s fitting. Why? Because this company is tapping into at least two markets that can generate massive shareholder value. More importantly, that’s a near-term expectation, exposing a valuation disconnect between assets, potential, and share price that may be too vast to ignore.

Many investors aren’t. Trading volume reached its highest level since August 2023 last Tuesday, churning throughout the day to close at $0.82. Since then, the volume has stayed elevated, higher than the roughly 107k average skewed higher after scoring a 1.9 million shares-traded-day last week. That interest helped HUGE stock increase by approximately 4.8% to close the trading week. While an impressive gain, tangibles and forward-looking potential should continue contributing to an already compelling case for a more appreciable move higher.

In other words, the case is evidence-based. Thus, despite the move higher, and considering the value drivers in play, significant upside may be more than warranted; it’s justified.

Value Drivers Support Near-Term Appreciation

Those drivers include a compelling early-stage clinical program, LUCID-MS, to treat Multiple Sclerosis and interest in a game-changing “rapid alcohol detoxification” product, UNBUZZD™. Both present compelling opportunities, and while investors should familiarize themselves with both, the latter is the near-term value driver that investors shouldn’t ignore, underappreciate, or undervalue.  

Why? Because UNBUZZD™ is a revolutionary product. As importantly, it’s being managed and marketed by a Who’s Who list of beverage industry veterans, including brand marketing partner Celly Nu CEO John Duffy, a seasoned industry executive with over thirty successful years of experience in sales leadership, revenue growth, strategy optimization, administration, customer development, and operations. Most recently, John was Co-Founder, EVP, and Chief Commercial Officer at Legends Access LLC with partner and NFL Hall of Fame member Ray Lewis, where he created and managed Legends influencer, social media, and e-commerce platforms and developed partnerships with new clients, including MillerCoors (NYSE: TAP), UPS (NYSE: UPS), and Capital One (NYSE: Capital One Financial: COF). Before that, he held leadership positions with LA Libations (a next-generation beverage incubator), JJ Taylor Distributing, and 22 years at Coca-Cola (NYSE: KO), including Vice President of Marketing Assets and Vice President of National Sales. In short, he’s an industry superstar.

He’s not a one-person show, either. He’s supported by marketing and operation leadership that’s equally impressive, including Halley Lorber and Peter Slauer, both with decades of experience working with brand powerhouses like Frito Lay (NYSE: PEP) and Keurig, helping them generate billions in value through brand development and acquisitions. Of course, investors should embrace the value contribution. More significantly, they should understand why they joined Celly Nu. That answer is becoming more apparent by the day: UNBUZZD™ is the best choice in an emerging beverage segment market where the spoils of leadership can be worth billions. There’s more.

UNBUZZD™ Checks More Boxes

Comparisons to other brands trying to carve out their share of that potential show why UNBUZZD™ and the team behind it are the ones to back. The list is vast and shown below. What’s clear, however, is that UNBUZZD™ checks boxes others can’t, spearheading a go-to-market strategy that should make the product available nationwide starting this year.

And not just on retail shelves. Distribution agreements can help HUGE benefit from product placements in the hospitality and eCommerce sectors, including on Amazon (NASDAQ: AMZN) and potential deals expected from behemoth retailers like Walmart (NYSE: WMT), CVS (NYSE: CVS), and Target (NYSE: TGT). Earning those placements is an expectation rather than a wish. According to HUGE, they will earn them through engaging the growing consumer demand from socially conscious adults who want to drink responsibly and wake up feeling refreshed. Partnerships with BevSource, Six+One, and More Molecule LLC can expedite that intention.

By successfully executing its plan, HUGE will tap into a global hangover cure products market that Grand View Research valued at $2.05 billion in 2022. However, while a significant and virtually untapped opportunity then, it’s gotten more substantial. Growing at a compound annual growth rate of 14.8% to the end of this decade, the revenue-generating opportunity becomes a far more significant $6.2 billion. Reaching just the US-based customer delivers a prize worth targeting. Grand View Research pegs the U.S. hangover cure products market size at $393.2 million in 2022, expecting it to surge to $1.15 billion by 2030.

However, that valuation may prove conservative, noting that U.S. consumer demand for “functional beverages” is soaring, as evidenced by the $141 billion functional beverage segment and $53 billion dietary supplements market. Factoring those markets into the equation, the sales opportunities in play for UNBUZZD can be far higher than its primary target market, the “hangover cure products market”, suggests. More simply, by selling into multiple verticals, the sales growth trajectory for UNBUZZD™ could be exponential. There’s more. 

Yesterday, the company announced the submission of its Clinical Trial Application (CTA) for a planned Phase-1b clinical trial to Assess the Safety and Efficacy of unbuzzd™ in Healthy Volunteers in an Induced State of Alcohol Intoxication (METAL-1 TRIAL). That milestone marks the culmination of months of intense work by the FSD team and its expert advisors, conceptualizing and designing this clinical trial to assess the safety and efficacy of this exciting product on people who drink alcohol. In other words, the revenue pie could get much more significant from having an additional and superior value-driving arrow in the quiver.  

Forecasting For Significant Growth 

The team behind its launch thinks so. They forecast 2024 revenues to reach about $1.6 million. From there, they expect YoY revenues to grow 287% in 2025, 176% in 2026, and 141% in 2027, leading to expected sales of over $41 million by the end of that period. As critical to the topline growth, the bottom line is expected to produce operating profit in 2026, followed by a 2027 forecast to drop roughly $13 million to the bottom line as scale efficiencies take root.

There are reasons for the company and its investors to be bullish about the opportunity. Foremost is that UNBUZZD™ statements to the FDA have not been objected to. That’s a big deal because they say quite a lot and make an excellent case for why it is a better segment product. Statements include: 

  • “Product restores mental alertness”

  • “Product promotes mental health”

  • “Product promotes alcohol metabolism by the body’s natural dehydrogenase liver enzymes”

  • “Product accelerates the metabolism of alcohol by ADH and ALDH”

  • “Product replenishes cofactors necessary for alcohol metabolism by the liver enzymes”

  • “Product replenishes cofactors necessary for alcohol metabolism”

  • “Product enhances mental alertness and replenishes cofactors for alcohol metabolism”

  • “Product enhances mental alertness and accelerates the rate of alcohol metabolism”

  • “Product supports faster recovery from alcohol inebriation”

Keep in mind that the FDA is not a forgiving agency when it comes to inaccurate marketing. Thus, an accurate appraisal of HUGE must include the value of comparative advantages, which in this case are differences that can position UNBUZZD™ as an undisputed market leader. Yes, there’s competition. However, looking at the brand comparable graphic above, UNBUZZD™ may be the best product to exploit the market opportunity from a best-in-class distinction. 

A Value Proposition Exposed

If so, HUGE’s current valuation could be a springboard, not a pedestal. Moreover, with only about 39 million shares outstanding and significant insider ownership reducing the trading float to roughly 33 million, incremental news of market penetration may be plenty to fuel an increase in HUGE’s share price. That’s a likely proposition.

Remember, UNBUZZD™ is led by a management and advisory team that has generated billions in value for other brands. For investors, that may be the second best reason to consider seizing the value proposition. The first reason is to stick with best-in-class, a title that UNBUZZD™ can earn as it continues to show comparable distinctions that are too significant for consumers to ignore. And as those get recognized and turn sales ambitions into actuals, the under-the-radar company behind its expected growth, FSD Pharma, may present a value proposition at current prices that, at the cost of sounding repetitive, may also be too palpable to ignore.


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