Eco Evie Apparel Wins Big on “Project Pitch It” with Fashion Innovations from 100% Recycled Water Bottles

Milwaukee’s Mother-Daughter Fashion Brand Revolutionizes Apparel with Sensory-Friendly Materials and Conservation Efforts

Milwaukee, WI – May 14th 2024 – Eco Evie Apparel, the visionary sustainable fashion brand from Milwaukee, recently triumphed on “Project Pitch It” with their innovative use of 100% recycled water bottles. This victory underscores the exceptional creativity and commitment of founders Kelly Mutsch and her daughter Evie, a 13-year-old with autism, in pioneering environmentally sustainable and inclusive fashion.

A Mission Beyond Fashion:

“At the heart of Eco Evie’s ethos is a deep commitment to wildlife conservation and environmental stewardship,” Kelly Mutsch states. Each collection features carefully chosen endangered species to raise awareness and support conservation efforts. A portion of all sales directly benefits initiatives like the Wisconsin Bat Conservation Society and the Pangolin Conservation Research Foundation among others, reflecting the brand’s broad impact.

Innovative and Inclusive Design:

Kelly Mutsch brings each Eco Evie garment to life, starting with her artistic talent in creating hand-painted designs and transforming them into digital prints on soft, sensory-friendly fabric using a waterless printing process. The inspiration for each collection stems from Evie, who selects the endangered species that the brand will highlight. “I choose animals that need our voice,” Evie says. “Sharing their stories through our designs is my way of helping them. Every shirt can teach someone something new about these amazing creatures.” This approach ensures that Eco Evie’s apparel is not only environmentally sustainable but also serves as a powerful tool for education and awareness, truly blending style with substance.

Engaging the Community:

Eco Evie Apparel is set to bring their unique fashion line to various events in Milwaukee and extending throughout Southeastern Wisconsin this summer, engaging directly with communities to spread their message of sustainability and inclusivity. These events offer a fantastic opportunity for the public to experience Eco Evie’s apparel firsthand and learn about their conservation efforts.

Media Engagement:

Journalists and influencers interested in learning more about Eco Evie Apparel’s innovative approach to sustainable fashion are encouraged to contact Kelly Mutsch directly for interviews or additional information. Eco Evie is eager to share their story and insights on creating a more sustainable fashion industry.

About Eco Evie Apparel:

Eco Evie Apparel is more than just a brand; it’s a movement inspired by the vision of Kelly and Evie Mutsch. Based in Milwaukee, Wisconsin, Eco Evie Apparel combines sustainable practices with a commitment to community and conservation, striving to change the fashion industry one recycled water bottle at a time. Discover how Eco Evie is weaving sustainability into style at

Media Contact
Company Name: Eco Evie Apparel
Contact Person: Media Relations
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Country: United States