Globally increasing essential oil consumption has been the primary factor driving market growth. Additionally, increasing awareness regarding the advantages of these oils for treating various health issues has led to the augmented utilization of aroma diffusers worldwide.
The growing disposable income along with the want to maintain a healthy lifestyle are anticipated to contribute to the demand for fragrances produced using essential oils. These fragrances provide stimulation in aromatherapy, massages, and other relaxation techniques. Some of the essential oils such as chamomile, cedarwood, peppermint, rose, eucalyptus, sandalwood, tea tree, lavender, etc. are known to reduce stress and stimulate the mind. Moreover, lavender oil helps cure migraine problems, while rosemary oil helps increasing concentration levels.
Owing to the fact that direct intake of essential oils can have certain side effects such as allergies and rashes, aromatherapy diffusers can be considered as one of the safest methods for essential oil consumption. They diffuse the essential oils in significant quantities over a time interval, thus maintaining efficient usage of these oils.
Global aromatherapy diffusers market volume by product, 2014 – 2025 (USD Million)
Some of the major players in the aromatherapy diffusers market are Young Living Essential Oils, NOW Foods, dōTERRA International, Scentsy, Inc., Nu Skin Enterprises, Inc.
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Presence of large unregulated domestic market in Asia Pacific and the Middle East, while rapid expansion of local manufacturers has been posing a threat to large multinational corporations operating in the global market. They constitute a challenge to the MNCs with low-cost technology and price offering, thereby creating a gap in prices in the world market. However, low labor cost, in countries such as China and India helps in reducing the overall manufacturing cost for producers.
Further key findings from the report suggest:
- The global aromatherapy diffusers market was valued at USD 1.22 billion in 2016 and is expected to grow at a CAGR of 9.1% from 2017 to 2025
- Ultrasonic diffusers emerged as the largest product segment in 2016 owing to its capability to retain the therapeutic properties of essential oils
- In terms of revenue, Asia Pacific is likely to grow at the highest CAGR of 9.8% over the forecast period on account of changing lifestyle and growing consumer awareness regarding physical, mental and spiritual well-being
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The industry is highly competitive and fragmented, and a number of new companies are continuously entering the competition. Traditionally, the companies used multilevel marketing for selling the diffusers, however, recently, these products are increasingly being sold through the retail channel.
In recent years, many of the essential oils producers, are focusing on manufacturing and selling other required accessories such as aromatic dispensers, oil cases, aroma domes, storage cases, glass droppers, etc. This is likely to increase the sales as well as help the companies to generate additional revenue and reach new markets.
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Grand View Research has segmented the global aromatherapy diffusers market on the basis of product, and region:
Product Outlook (Volume, Thousand Units; Revenue, USD Million, 2014 – 2025)
Regional Outlook (Volume, Thousand Units; Revenue, USD Million, 2014 – 2025)
- North America
- Asia Pacific
- Central & South America
- Middle East & Africa
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