3 Ways to Lead on Marketing, Connecting to Success – A Deltec International Group, Bahamas knowledge management perspective

3 Ways to Lead on Marketing, Connecting to Success - A Deltec International Group, Bahamas knowledge management perspective

Headquartered in The Bahamas, Deltec is an independent financial services group that delivers bespoke solutions to meet clients’ unique needs. The Deltec group of companies includes Deltec Bank & Trust Limited, Deltec Fund Services Limited, and Deltec Investment Advisers Limited, Deltec Securities Ltd. and Long Cay Captive Management.

Most modern-day marketers are not content with being passive in your project meetings, they are looking at leading. Although the marketing team is effectively a small part of the whole company, it is your job as a professional marketer to make sure all other teams and members of the organization understands the importance of marketing influences.

Whether you work within the company or if you are a member of an agency brought onboard to assist, you need to demonstrate the importance of marketing to bring success, larger profits, and a more robust company. Any sales or services require stellar marketing campaigns to shout out the company’s message.

It’s not unlikely that more and more frequently we are now looking at the pathway to CEO starting in the marketing department. However, before you are able to be an effective leader, you need to gain the respect of those around you. Let us take a look below at three important ways of achieving this.

  • Look to your successes
  • Connect Effectively
  • Be a Leader

Let us take a closer look at these 3 ways below:

Look to Your Successes

If you have recently finished a campaign the results in a huge influx of leads, inquiries, and sales, make sure you share that on internal communication channels with your peers, managers, and executives.

Make a point of highlighting the salesperson who becomes a champion of your content and uses it most effectively. Demonstrate this to others in your department and beyond, to show the value in your campaigns and other marketing.

Make it simple to understand. As although you have a knowledge of marketing tech, email open rates, and infographics, the rest of the influencers and important employees on your company may not. However. Everyone understands revenue.

Let People Know Your Successes

Here are a few ideas to make sure the rest of the Company understands the importance of your role and how you are equipped to lead and be a success!

  • Follow up a high number of qualified leads coming in by sending a message to your colleagues and influencers to celebrate your success
  • If an important piece of content goes viral or receives huge engagement on a social media platform, make sure you let everyone now. Make sure you mention any other teams that have contributed to that success.
  • Enter industry awards for successful campaigns and display your winning plaque proudly above the water cooler.

Connect with People Effectively

Jean Chalopin, an entrepreneur stated. “Understanding people around you, including senior members of the team and also your peers, will allow you to demonstrate killer leadership qualities.” Make sure everyone around you understands how they fit into the campaigns and how this, in turn, contributes to company goals and aspirations.

Although you are aware of how your hard work creates interest in the business, in terms of leads and profit, it may be that department managers and company executives may not have an understanding. This will of course, depend on their background. Make sure you effectively communicate with them how your work and campaigns drive the bottom line.

Be a Leader

The job of a marketer can be very much focused on content, email campaigns, webinars, events, and other marketing activities, so make sure you keep abreast of what is happening in the top levels of your company’s structure. It is vitally important you understand the company’s goals and focus to demonstrate your leadership qualities.

Make sure you stay up to date with your company’s annual, quarterly, and monthly reviews and goals for profit and growth. These are all agreed upon at the beginning of the financial year and showing you have an understanding and knowledge of these important benchmarks is critical to showing yourself as a leader within your company. Make sure you become an ambassador of these all critical points, demonstrating within your team and in any important project meetings.


We hope this post has provided you with an insight as to how you can develop your marketing leadership skills.

Disclaimer:  The author of this text, Robin Trehan, has an Undergraduate degree in economics, Masters in international business and finance and MBA in electronic business. Trehan is Senior VP at Deltec International www.deltecbank.com. The views, thoughts, and opinions expressed in this text are solely the views of the author, and not necessarily reflecting the views of Deltec International Group, its subsidiaries and/or employees.

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