How Wenlin Studio London aims to revive traditional hand embroideries with contemporary designs

With the launch of their collection of hand embroidered Bag Pouches, London based fashion brand Wenlin Studio shows what goes in the making of these heirloom quality pieces!

Wenlin Studio has recently launched their classic line of hand embroidered Bag Pouches. They are calling this line as Hua Pouches. They have engaged a team of artisans in Lahore (Pakistan), a city where hand embroidery used to thrive for hundreds of years.

“Our mission is to empower communities and play our part in reviving traditional hand embroidery methods with contemporary designs so hand embroidery does not become a lost art,” said Gul E Raana, Wenlin Studio founder and designer. “With all the industrial advancements, the faster the products are made, the quicker they end up in landfills. As reported by the Guardian in 2018, UK consumers sent 300,000 tons of textiles to be dumped in landfills.”

Wenlin Studio believes that the slow movement in fashion is an appropriate cultural shift that we all should aspire towards. The brand strives to find relation with the past and the future in order to generate lasting value in things that are sold and consumed. The name ‘Wenlin’ means “a gathering of cultural enthusiasts in a natural setting”, which bonds well with their vision to revive communities and cultural phenomena that is declining since the onslaught of mass production.

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Wenlin Studio’s Bag Pouches have a statement style with true craftsmanship. The quality of the materials used on the pouches makes them a total work of art”, said Anne-Marie Woodward, a fashion influencer.

Founded by Guland Ubaid in 2017, Wenlin Studio is an ethical fashion brand that produces hand embroidered products in Pakistan & UK with a blend of contemporary aesthetic and the traditional ways of artisanal workmanship. Currently their hand embroideries are executed in Lahore (Pakistan) and finished in London (UK).

Their Classic line of Hand Embroidered Hua Pouches is available at:

Media Contact
Contact Person: Gul E Raana
Email: Send Email
Phone: +447512707030
City: London
Country: United Kingdom