Chengdu’s First-ever Master Shopper Competition Coming! The shopaholics are wanted around Chengdu, come and join it!

Speaking of Chengdu, what immediately springs to your mind? A city with more than 150 international A-list brands? China’s third host city of Chanel fashion show? One of China’s most fashionable cities joined by Shanghai, Beijing and Hangzhou? Or a city attracting 237 brands to establish their first stores in the first half of 2019 … Dubbed the “Land of Abundance”, this city also scores very highly in the delicacy and fashion stakes.

First Chengdu Master Shopper Competition is coming! Are you our “Chengdu Recommending Stars“?

On July 15, curtain raised for the most electrifying and trendiest “First Chengdu Master Shopper Competition”, casting its net all over Chengdu to search fashion-conscious buyers, well-known trendies and master shoppers. In the end, five “Chengdu Recommending Stars” and ten “Best Shopping Districts Recommended by Master Shoppers” will be handpicked as a shopping guide for both global tourists and local citizens. This exciting event is sponsored by Chengdu Municipal People’s Government, organized by Chengdu Municipal Bureau of Commerce and Chengdu Municipal Bureau of Culture, Radio, TV, Film, Press and Publication, and co-organized by Chengdu Media Group.

As long as you love shopping, have your unique shopping perspective, and excel in shooting the newest, trendiest and most eye-catching shopping guide videos, you are the right person for us. Welcome to upload vlog to our competition platform to compete! You may be one of our five “Chengdu Recommending Stars”!

How to Participate:

1. Please upload your vlog (not longer than 30 seconds) to the H5 page for “First Chengdu Master Shopper Competition”(URL: to sign up. Your video should focus on shopping guides, business district recommendations by online celebrities, shopping routes, etc. In order to better display the video content, vertical shooting is well advised.

(Note: Uploaded video can only be released after our background approval. Publishing indicates the success of your participation.)

2. Twelve master shoppers with most likes will be selected from all video entries and then the “Shopping 48 Hours in Chengdu” program will be launched. By drawing lots, the twelve candidates will be divided into four threesome groups and choose their respective theme from the four shopping themes of “Visiting First Stores”, “Exploring Chengdu at Night”, “Shopping at New Business Districts” and “New Fashionable Species”, and shoot and upload a guide vlog for 48-hour shopping journey in Chengdu to the H5 page for the competition. Whoever ranks in the top five by likes will be awarded the title of “Chengdu Recommending Star” and the remaining seven will be awarded the title of “Chengdu Master Shopper”;

3. The five “Chengdu Recommending Stars” will be invited to take part in shooting the “Visited by Online Celebrities” series videos.

“Holiday Fun in Chengdu” opens a new world of shopping

On July 8, the “Holiday Fun in Chengdu” 2019 campaign kicked off in Chengdu. For the first time, the “Fun in Chengdu” guide and the co-branded exclusive audio passports were released, and a diversity of cooling services and shopping activities in ten business districts were held. Bringing together the most fashionable commercial scenes in Chengdu from “Night Consumption” to “Fashion Consumption” and “Service Consumption”, it invites tourists from all over the world to “tuck in shopping and traveling delights in Chengdu”!

Southwestern China’s first Mercedes off-line brand lifestyle experience space — Mercedes me

Chengdu, a fast rising international consumer city, never ceases to surprise both local citizens and global tourists with unique charm. Welcome to this international city where brands from all over the world are up for grabs! To cite some figures, there are two global flagship stores, 13 China’s first stores, 75 Southwestern China’s first stores, 110 Chengdu’s first stores … In 2018, Chengdu achieved the distinction of being home to 200 first stores and more than 80% of the world’s well-known brands. These figures have spoken volume for Chengdu’s great commercial value and charm as an international consumer city.

One of Chengdu’s popular business districts — Sino-Ocean Taikoo Li Chengdu Picture: Sino-Ocean Taikoo Li Chengdu

Half a year has passed, and how many first stores have Chengdu attracted now? A week ago, a relevant person from the Chengdu Retail Business Association revealed that the number of newly-added first stores in Chengdu in the first half of 2019 hit 237, more than that of the whole 2018. This city’s huge consumption power has attracted more and more international brands, thus better meeting the growing demand of Chengduers for higher quality of life.

ItoYokado Chengdu (Asia) flagship store opened this year
Picture Source @ItoYokado

Hailed as China’s fourth most fashionable city, Chengdu will welcome more new commercial buildings in 2019, following last year’s 14 additions. Maybe many people haven’t visited all those 14 ones. According to the Association, 26 Chengdu-based shopping center projects are in the pipeline in 2019. A figure hitting an all-time high! Big shoppers, are you ready to go on a shopping spree in Chengdu?

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Company Name: Marketing Planning Limited Company of Chengdu Economic Daily
Contact Person: Zhang Lin
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Country: China