According to a report,“Pore Strips Market Size, Share & Trends Analysis Report By Ingredient (Charcoal, Silica, Tea Tree Oil), By End Use (Salon, Homes), By Region, and Segment Forecasts, 2019 – 2025”, published by Grand View Research, Inc., The global pore strips market is expected to reach USD 4.13 billion by 2025, registering a CAGR of 7.6% over the forecasted period, The growing fashion consciousness coupled with increasing pollution level leading to facial skin problems is driving the product demand.
On the basis of ingredients, charcoal held the leading market share of 39.18% in 2018. The ingredient is perceived to have qualities of removing dirt and impurities and it can exfoliate the skin by removing oils, driving the adoption of the ingredient. Apart from charcoal, tea tree oil is expected to register the fastest CAGR of 9.3% over the forecast period. The natural benefits of the product that soothe the skin and cure itching and dryness is anticipated to fuel the demand.
Home segment held the leading market share of more than 59.53% in terms of revenue in 2018. The idea that the product can give instant results and is easy to use, is making it popular among the home users. Apart from home segment, salon is found to be the fastest growing consumer and is witnessing a significant CAGR of around 7.8% over the forecast period. In salon, the beauty stylists use the pore strips with other products to give better results, thus propelling the demand.
Asia Pacific emerged as the largest regional segment with more than 40.0% of the market share in 2018. The growing pollution in the emerging countries such as India and China which accounts for more than 34% of the global population and increasing consumer awareness towards healthy skin is fuelling the regional growth. Central and South America (CSA) is projected to register the fastest CAGR of over 9.7% during forecast period. The hot and humid climatic condition of the region has led to increase in demand for the product.
Key Takeaways from the report:
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In terms of revenue, tea-tree oil ingredient segment is projected to ascend at a CAGR of 9.3% during the forecast period.
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Countries such as Brazil, which has hot and humid climate and is facing the problem of a rise in pollution, is projected to register the faster CAGR due to increasing product demand
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Salon end use segment in the pore strips market is anticipated to register a rapid CAGR of 7.8% in the forthcoming years
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Regional Insights
In 2018, Asia Pacific led the market with a share of around 40.0% and is anticipated to witness a significant CAGR over the forecast period. In Asia Pacific, China held majority of share and is expected to register a CAGR of more than 8.2% over the forecast period. High consumer awareness and spending on skin care, cosmetics, and grooming, is anticipated to drive the growth. Rapid industrialization has led to increase in environmental pollution, leading to skin impurities and problems. This factor is projected to further drive the regional demand.
The climatic condition and pollution level in Central and South America has led it to be the fastest growing regional market. It is projected to register a CAGR of more than 9.7% during the forecast period. The level of air pollution in Brazil has increased to an extent that it kills around 49,000 Brazilian every year. Harmful effects of environmental pollution on the skin is one of the major drivers for the rising demand for the product in the region.
Pore Strips Market Share Insights
P&G, Kao Corporation, Walgreen Co., Lucky Fine, Boscia, Ulta Beauty, Earth Therapeutics, Sephora and Boots are some of the major market players. The main aim of these manufacturers is to increase the quality and effectiveness of the product. The industry poses moderate to low entry barriers due to the presence of a large number of unstructured and local players in various regions. The product is niche and thus the marketers focus on grabbing consumer attention through various means of advertisements and promotional campaigns. For instance, some companies distribute these strips to the fashion bloggers and reputed salons to use and advertise.
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