Cotton Council International (CCI) is partnering with Mr. Chen Wen, a pre-eminent denim design master in China and an esteemed Hong Kong-based denim fabric manufacturer, H.W. Textiles Co., Ltd. to launch the 2020 S/S Denim Fashion Collection during China Fashion Week held at First Workshop, 751D-Park in Beijing.

Under the theme of “COTTON USA: The Intimate Art of Denim”, the 2020 S/S denim fashion show is led by three collections, including “Athleisure Chic”, “Passion for Body Shaping” and “Vocation Wardrobe” to interpret fashionable, passionate, leisure and functional aspects of U.S. cotton-rich denim fabrics wearable during workouts, as chic street fashion, at the office, on holiday and by the beachside.

With the creativity of Mr. Chen Wen, the runway collection is supported by H.W. Textiles Co., Ltd., a wholly owned subsidiary of HingTex Holdings Ltd., which was successfully listed on the Hong Kong Stock Exchange on July 16, 2018 (Stock Code: 1968). Their U.S. cotton-rich denim fabrics are woven with cutting-edge innovative technologies which provide a soft hand-feel, light weight, and numerous functional features and are comfortable to wear during spring and summer seasons.

This is the third time COTTON USA™ is partnering with Mr. Chen Wen to launch a U.S. cotton-rich denim fashion collection during China Fashion Week. “I feel honored to work again with COTTON USA™ and their licensee, H.W. Textiles to launch the 2020 S/S denim fashion collection,” said Mr. Chen Wen. “U.S. cotton is a high quality and sustainable fiber and H.W. Textiles is a leader in denim industry offering a variety of denim fabrics for fashion designers and global brands. The romance of spring and joy and glow of summer are revealed by the three collections using innovative U.S. cotton-rich highly flexible and recycled cotton blended denim fabrics with special finishing treatments and pollution-free digital laser printing technology.

“We feel privileged to work with Mr. Chen Wen at China Fashion Week,” said Ms. Karin Malmstrom, Director, China and Northeast Asia, CCI. “Through three different collections, this denim fashion show represents a grand gathering of fashion creativity and technological innovation while showcasing high quality and sustainable U.S. cotton fiber.” Karin Malmstrom, Director, China and Northeast Asia of CCI said. “At COTTON USA™, we aim to inspire the textile industry with new ideas, technologies and opportunities that propel businesses forward. We also appreciate very much the strong support from our licensee H.W. Textile to make this event a great success.”

“Sustainability is something that I am really passionate about and we are trying to incorporate more into our fabric production. Apart from using high quality U.S. cotton fiber, we are also using recycled cotton blended and other renewable fiber materials in our products, which we hope to address the growing environmental awareness in the industry,” shared Stephen Tung, Director of H.W. Textiles Co., Ltd. “We feel honored to have the opportunity to partner with COTTON USA™ and Mr. Chen Wen again to launch the 2020 S/S denim fashion collections to transform traditional denim into a more fashionable and sustainable direction by integrating technological innovations and designer’s creativity.”

The 2020 S/S denim fashion collection was created by Mr. Chen Wen who established his design concept by integrating functional denim fabrics and a healthy lifestyle with today’s fashion trends, endowing his collections with eye-catching patterns, colorful graffiti and different fashion elements. Leveraging the functionality and comfort of innovative denim fabrics, Chen Wen incorporated the latest digital printing technology, finishing treatment and washing effects into denim design, making denim a natural choice for people who care about what they wear in their daily lives.


Cotton Council International (CCI) is a non-profit trade association that promotes U.S. cotton fiber and manufactured cotton products around the globe with our COTTON USA™ Mark. Our reach extends to more than 50 countries through 20 offices around the world. With more than 60 years of experience, CCI’s mission is to make U.S. cotton the preferred fiber for mills/manufacturers, brands/retailers and consumers, commanding a value-added premium that delivers profitability across the U.S. cotton industry and drives export growth of fiber, yarn and other cotton products. 

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