ATLATL Adds Industry Veteran Rob Milks to Board of Directors to Help Drive Adoption of Visual Configuration

ATLATL Adds Industry Veteran Rob Milks to Board of Directors to Help Drive Adoption of Visual Configuration

ATLATL Software, leader in visual configuration software, announced they are adding Rob Milks, a 20-year veteran of the configuration space to their Board of Directors, effective November 18th, 2019.

Milks was most recently Senior Vice President and GM of the Americas at Tacton – an enterprise CPQ platform. He was responsible for the company’s US launch, where he led sales, system engineering and customer success teams that serve companies like Caterpillar, GE, Siemens, Parker Hannifin, and ABB.

Prior to Tacton, Milks held numerous leadership roles during his eleven-year career at Selectica. He was instrumental in driving sales to Selectica’s record setting NASDAQ IPO. He also built Configuration sales teams for vertical applications, enterprise & SMB markets, as well as launching partner programs with Accenture, Deloitte, and many others. During his last four years with the company, he was promoted to SVP & GM, where he transformed Selectica from an On-Premise offering to a Cloud Application SaaS offering. In addition, Milks had full P&L responsibility with sales, marketing, engineering, finance, and support reporting into him.  

Marc Murphy, CEO of ATLATL stated, “We’re very excited to welcome Rob to our Board of Directors and look forward to capitalizing on his insights of the massive install base that is now demanding Visual Commerce. As we continue to elevate our 3D and AR Visual Commerce solutions, Rob’s deep understanding of the market landscape will help us tremendously.”

Milks added, “I couldn’t be more excited about joining the Board of Directors at ATLATL, the leader in Visual Configuration. This company is poised for rapid growth as ATLATL extends the capabilities of Enterprise, Commerce, CPQ, and ERP platforms, improving customer experience and driving revenue growth. I look forward to working with the incredible ATLATL team and partners.”

ATLATL Software is a Visual Solutions software provider, empowering elevated buying experiences through 3D Product Visualization, and Visual Configuration. ATLATL’s Visual product can stand alone or integrate with platforms like CRM, Commerce, CPQ, and ERP to create an impactful buying experience that serves the needs of today’s total commerce approach. With ATLATL Visual, companies see improved customer experiences, faster paths to revenue, and more accurate orders.

To learn more about ATLATL’s Visual Solutions visit

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