Xintai Unfolds Blueprint for Sino-European E-Commence

A new e-commerce customs facility is formally launched in the Xintai Development Zone, Shandong Province in East China. The new Functional Area completes the “one park two areas” setup for customs inspection in Sino-European cross-border ecommerce.

The China-Europe Cross-Border E-Commence Logistics Park and Tai’an Land Port Customs Supervision Station, launched on 28th November 2019, are key projects funded and operated by Tai’an Land Port Investment and Development Co., Ltd. They are also among the top 10 projects promoted by China Investment Promotion Agency (CIPA) of the Ministry of Commence to be carried out in 2020 for the joint construction of China-Europe cross-border industrial platform and cross-border park.

The newly operational Xintai Functional Area, together with the ‘China-Europe Cross-Border E-Commence Logistic Park Venlo Functional Area‘ launched last September in Limburg, forms a closed loop for the ‘Pre-clearance’ model.

The Launching Ceremony of China-Europe Cross-Border E-Commence Logistics Park and the Unveiling Ceremony of Tai’an Land Port Customs Inspection Station

Yong Li, Deputy Director of CIPA of the Ministry of Commence, Mr. Roland Brouwer, Executive Director for China at the Dutch Foreign Investment Agency and Yizhi Hu, Deputy Director of Foreign Trade Desk of Department of Commence of Shandong have unveiled the China-Europe Cross-Boder E-Commence Logistic Park, while Zuolai Wang, Tai’an Customs Commissioner and Qinhai Liu, Party Secretary of Xintai Municipal CPC Committee have unveiled Tai’an Land Port Customs Supervision Station.

Representatives from 68 domestic companies including Suning, SF Express,, STO International, EMS Shandong, Union Mobile Pay, as well as Korean and Dutch counterparts attended the unveiling ceremony.

Shugang Zhao, Mayor of Xintai, said that as a transportation hub in Central Shandong, Xintai has direct access to main railway resources, extending directly to Japan and South Korea in the east through the sea-rail link, and to the Netherlands in the west via Russia.

Tai’an Land Port Investment and development Co., Ltd is both the main investor and operater of the Tai’an Land Port Cross-Border E-Commence Supervision site.

As the first operational customs supervision site for ‘9610’ express delivery in Ji’nan Customs District, it covers an area of 62.25 mou (10.27 acres) with an investment of 150 million yuan (£16.67 million).

The park is committed to optimise customs clearance efficiency with  ‘Pre-clearance’ procedure and to drive the development of cross-border e-commence, smart logistics and high-end manufacturing sectors in Xintai.

Mayor Zhao Shugang also states that Xintai will use the new customs facility as a vehicle to develop vigorously cross-border e-commerce, express delivery, international transportation and high-end commerce.

Taking full advantage of the six systems of the Tradeany platform, Xintai is committed to providing one-stop service for cross-border e-commerce platforms, e-commerce sellers, transshipment companies, overseas warehouses, customs brokers, freight forwarding companies, courier companies and other services to foster a foreign business and trade cluster specializing in cross-border customs clearance and exports in order to establish Xintai as a new destination for e-commerce logistics industry in central Shandong.

Mr. Roland Brouwer briefs the attendees on investment in the Netherlands. He is very optimistic about the future of cross-border e-commence between Xintai and Venlo.

Mr. Roland Brouwer speaks highly of Tradeany’s efforts to ensure the security of cross-border e-commerce supply chains and to facilitate trade. He looks forward to seeing further business growth in Venlo and Xintai within the “China-Europe Cross-Border E-Commence Logistics Park”.

Zuolai Wang, Tai’an Customs Commissioner placed the first cross-border direct mail item on the CT conveyor

After the unveiling ceremony, Zuolai Wang, Tai’an Customs Commissioner placed the first cross-border direct mail item on the CT conveyor, formally starting the first cross-border BC direct mail station operation in central Shandong, and setting off the cross-border e-commerce import business in Tai’an onto the fast track.


Li Yong, Deputy Director of CIPA of the Ministry of Commence, Mr. Roland Brouwer and leaders of Xintai City have witnessed signing ceremonies between Tai’an Land Port Investment and Development Co., Ltd and several business partners such as EMS Shandong, STO International, SF International (Shandong), among others.

Following the signing ceremony, the China-Europe Cross-Border E-Commence Summit is held in Xintai to provide opportunities for lively discussions between representatives from Chinese and foreign companies and local government on opportunities and challenges of cross-border e-commence between China and Europe.

Mr. Peng Huang from CIPA of the Ministry of Commence comments on the ‘One Park Two Areas’ system. He believes the new mechanism of  ‘pre-clearance’ in the park is a bold innovative way to facilitate bilateral trade and should be promoted by relevant authorities in both China and the Netherlands.

Guifeng Qi, Deputy Director of Xintai City People’s Congress, shares more information on the planning and layout of Xintai’s cross-border e-commence. The area will be built into a comprehensive experimental zone for integrated domestic and foreign trade.

By establishing a cross-border import and export distribution centre and strengthening business, technology, and cultural exchanges with Europe, Xintai will transform itself from an energy-based city to a city of new hightech manufacturing and new retail, trailblazing a positive transformational role model for upgrading other third- and fourth-tier cities.

Mr. Chunshan Yuan, Chairman of Guohui Fund, explains how Guohui Fund’s supply chain financial business works in cross-border e-commerce. Guohui Fund has a wealth of financial product designing solutions, which can provide credit financing and factoring services to both parties and accelerate the turnover of goods and funds.

With the opening of the China-Europe Cross-Border E-Commence Logistics Park, Guohui Fund can give full play to the company’s financial strengths, empower various participants in cross-border e-commerce, and help companies optimise the chain of logistics, information, capital, and customs flows by taking advantage of the system and data resources of Tradeany.

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