Improves Online Customer Experience through Reliable Uptime Monitoring Services

Websites are probably the most ubiquitous application of the internet. At their most basic, websites are pages of information of an entity. Websites exist to provide reference information or they can provide a function. An example: Google’s simple search engine user interface (where one does the familiar word or phrase search) is a website.

It also happens to be the most visited website in the world. Facebook’s social media functions are also presented in a web page format. Any business may assert its online presence with a website and it may have functions of its business performed through a website, such that in eCommerce or online retailing.

Most if not all big businesses have a website. Some have multiple sites across their different business sub-groups. Global companies have a website for every region on top of their corporate website. On the other hand, studies show that over half of small businesses have websites and this number is steadily growing. Legacy businesses are incorporating more and more of their business online and many newer businesses are based on internet business models. Now there are over 2 billion websites on the internet at best estimates.

Internet service penetration is steadily growing in all regional populations around the world. As such, access to information is driving the surge of conducting business online. Many studies attest to this. More than 80% of shoppers conduct research online before deciding on a non-regular purchase. Around the same percentage is the number of people researching on the internet before visiting the actual business or making a purchase with them. And almost 100% of people go online to look for business listing. People are now spending at least 6 hours a day on the internet and spend a lot of money online too. A typical online shopper spends $488 annually on online purchases. The percentage of online purchases is almost 9% of the total world retail economy. It doesn’t look impressive until we look at the actual figure: that’s $2,489 trillion US dollars.

For businesses that rely on their websites, much is at stake and website downtime is bad for business. Website downtime is when a website is functionally unavailable for use. Most downtime events mean a site becomes inaccessible but the same can be considered if the site’s functions are impaired and become very difficult for users to use. Loses because of outages vary and depend on the scale of the businesses but experts put loses at an average of $1500 per minute and bigger companies lose up to half a million dollars per minute of their website being offline.

The effects of outage are far-reaching. Productivity loss is one. Businesses that have their operations heavily depend on their websites pose the highest risk of productivity loses during an outage. Internal and external communications get severed, data access and handling becomes unavailable, reporting abilities gone, and other important aspects of business operations. A website outage will mean a work stoppage.

Then there’s loss of business opportunity when there’s an outage. Business transactions stop. And it doesn’t take a full outage for visitor traffic to drop. Technical issues can also cause a website to load slower and users simply don’t have the patience for it. It’s known that visitors leave slow-loading websites in the first few seconds of visiting. Broken links and images, misaligned text, and other website malfunctions have the same ill-effect.

Then there’s also the damage to the company brand that downtime or outages bring. Established brands can probably take a few isolated outage hits but when a small business existence is only known through its website, downtime means disappearing from the face of the earth (or at least the internet’s). Credibility and reputation are always on the line with small business websites. Websites need to be reliable all the time but if not, tolerances for issues are extremely thin. Outages have to be known immediately to be addressed swiftly.

This is where uptime monitoring becomes critical for businesses. Automated uptime monitoring alerts a business at the first sign of website trouble. And when it comes to uptime monitoring services, more and more businesses are relying on offers a world-class uptime monitoring services for online businesses of all kinds. Whether a business is operating one to three websites or 10 to 30 sites, has a service package that just right for the job. monitoring system tests all-important web hosting and network parameters including ping, tracerouting, DNS translation, load times, specific port tests, email and web functions, traffic volume and so on. Depending on business needs,’s monitoring services can be made to report every few minutes to every 60 seconds. Reports can be sent via email or SMS.

Even if most web hosting services promise at least 99% reliability, the 1% downtime chance still poses too much risk for the average business. Near-perfect service is still not perfect and businesses have to look-out to mitigate for potential loses and maintain high online customer experience with their websites. And when it comes to minimizing risks, will continue to be the partner for all businesses.

The Company is an online provider of affordable but reliable uptime monitoring services. For a full list of their products and services, visit For inquiries, email them at [email protected].

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