Survey: Online Reviews Influence Roofing Decisions

Survey: Online Reviews Influence Roofing Decisions

According to a December survey conducted by Roofing Webmasters, 58% of consumers check online reviews prior to hiring a roofing contractor

This reviews survey showcases the importance of online reputation for roofers as we move into 2020. It also reveals several other enlightening factors on how consumers arrive at a decision about their roofing contractor. With so much misinformation floating around the internet, it’s pivotal to identify reliable statistics from real-life consumers.

60% of Consumers Are Willing to Consider a Roofer With Less Than 5 Stars as Their Aggregate Review Rating

There is a misconception that consumers expect to see perfect ratings when evaluating a potential roofing contractor. That is not the case. Instead, most consumers are willing to accept review ratings under 5 stars. With that said, most prefer the rating to be between 4 and 4.9 stars. This preference likely stems from a comfort with imperfect ratings which would dispel anxiety about fraudulent review ratings that artificially endorse a roofer.

Younger Generations Prefer Google as Their Review Source, While Previous Generations Still Consult With BBB

This survey reveals that Google and Better Business Bureau (BBB) are the two most popular review platforms for consumers who are evaluating a roofing contractor. The numbers slant considerably towards Google as the consumers get younger (35-44) while it moves towards BBB for the older crowd (65+). Other platforms that consumers will check, according to this survey, include Facebook, Yelp, and Angie’s List.

About Roofing Webmasters

Roofing Webmasters is a digital marketing agency for roofers providing roofing SEO services, website design, content writing, and reviews management. We decided to conduct a survey to find out how influential online reviews are on consumers looking for a roofer.

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Company Name: Roofing Webmasters
Contact Person: Media Relations
Email: Send Email
Phone: +1 (800) 353-5758
Address:3333 Winthrop Ave Ste. 155
City: Fort Worth
State: TX 76116
Country: United States