Shaanxi, the Ancient Millennium Capital is Growing into a Web Celebrity in the Tourist Destinations

In recent years, Shaanxi has been taking the globally leading position of promoting tourism and culture, and now has grown into the “web celebrity” in the global tourism market. In the era dominated by social media and network flow, Shaanxi has been closely following the pace of the development of the Times.  

The history and culture of Shaanxi are everywhere, and the perfect integration between the thousand-year-old capital and the modern city is irreplaceable in China. City Wall, Terracotta Warriors, Tang Paradise, and many other historical spots are “the most searched hashtags” among the tourists.

Shaanxi puts traditional resources creatively displayed. Xi’an, its capital, has been striving to build “Music City,” “Museum City,” and “City with Book Aroma.” It also held a variety of fantastic events, including the Silk Road International Film Festival, International Marathon, and light show in the Tang Paradise, to present the visitors an international metropolis with ancient charm.

VidCon, world’s largest celebration of digital video & online creators, was grandly held in the USA this July and attracted thousands of web celebrities and fans from all over the world. The creative booth brought by the Shaanxi Provincial Department of Culture and Tourism made a debut at the event, which broke through the traditional mode of promoting the tourism and culture in the global market. Interactive experiences it brought blended with various elements of Shaanxi tourist attractions and culture left the fans deep impressions. By integrating the web celebrity marketing, Tiktok and the VidCon, it effectively improved the exposure and the international reputation of Shaanxi tourism and culture, introducing Shaanxi history and human civilization to the fans all over the world.

More and more people from all over the world want to visit Shaanxi to admire its world-class scenic spots, historical sites, and cultural heritage. From 1st Dec 2019, the visa-free transit stay for eligible foreigners at the Xi’an airport in Shaanxi Province has been extended to 144 hours, which means the visa-free stay in Xi’an and Xiangyang will be extended from three days to six days. It will significantly improve the convenience of entry and exit of foreigners and attract more oversea tourists to Shaanxi for sightseeing and other occasions.

Shaanxi has been insisting open and inclusive attitude and has been positively building the international first-class cultural tourism center with historical and cultural characteristics. In the future, Shaanxi will continue to focus on providing excellent cultural products and services, combined with the promotion on the international social media and the launch of online and offline creative activities at home and abroad. By presenting its deep cultural deposit and modernity to the world, Shaanxi would be a “web celebrity” that popular unabated. 

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