Promotes Ladies’ Swimsuits From Modest Swimwear to Controversy and Beyond Promotes Ladies\' Swimsuits From Modest Swimwear to Controversy and Beyond

Women’s swimwear is a popular and ever-growing industry based on recent reports. In fact, this portion of the clothing market surpassed the $20 billion mark last year and is expected to top $21 billion during the year to come. Swimsuits gracing websites and filling store racks come in numerous forms, but history indicates that wasn’t always the case. This particular industry has undergone a variety of changes over the years.

In Ancient Times

Experts note swimsuits weren’t always available or even necessary. During ancient times, anyone who wanted to take a quick swim simply resorted to their birthday suits for such occasions. That being said, bathing was an entirely different story. In certain cultures, such as those offering public baths or located close to potentially dangerous rivers, women sometimes wore suits specifically made to bathe in.

This is where the term “bathing suit” came into play. Though modesty was a bit of a factor, those small pieces of clothing were designed for protection against some waterborne microorganisms as well. While you can find additional info via various sources, suffice it to say this wasn’t entirely effective for warding off pathogens and tiny hazardous marine life.

Floating into the Nineteenth Century

Eventually, swimming became more of a recreational activity than a necessity. As people began to travel to beaches and frolic in the water among complete strangers more often than they once did, the need for specially designed swimwear became more important. Long before companies like Hermoza came into play, designers began offering their own versions of clothing deemed appropriate for women to wear in the water.

This was during the 1800s. Modesty was considered of the utmost importance. Because of this, swimwear of the time wasn’t much less revealing than other clothing. Women looking to take a trip to the beach were resigned to wearing fully-fledged dresses complete with pants and stockings. These bulky outfits were hot and cumbersome, to say the least.

Moving Forward

Moving into the 1900s, things began to change a bit. Women began to participate in Olympic water sports and scholastic swim meets. Those ladies, as well as swimwear designers and society as a whole, realized the swimming outfits of the time weren’t exactly streamlined for such activities. Finally, those suits began to grow smaller and more practical for their purposes.

Of course, certain problems eventually began to ensue. During the 1920s, women became a bit more liberal, and so did the ladies’ swimwear industry. According to and some other sources, not everyone appreciated this evolution. In those days, law enforcement officials were known to police the beaches, measuring women’s swimwear to ensure their hemlines weren’t leaving too little to the imagination.

Present Day

In the 1940s, the bikini came into play and blew previous swimwear alternatives out of the water. Those outfits, or lack of them as many people of the time pointed out, were incredibly risque. Since they weren’t considered modest swimwear, they caused quite a bit of controversy. Eventually, though, they became more accepted and went on to be the norm.

While plenty of people came to accept the bikini, not all women felt comfortable revealing so much skin. This is true even to this day. As a result, a number of women are forced to either grin and bear it, resort to frumpy alternatives not fitting of their personalities, or refrain from water-based activities altogether. Now, though, The First Nike Modest Swimwear Range Strives To Get More Women Enjoying Water-Based Activities.

Today, a number of people marvel over just how little material is involved in creating modern swimsuits. In many cases, some also wonder how so little fabric could come with such a lofty price tag. This wasn’t always the case, though. Women’s swimwear has undergone numerous changes to get to where it is now, and additional changes are bound to take place in the future.

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