From Newspaper Ads to a Sticker Creator: Using Print Media to Foster Marketing Efforts According to

From Newspaper Ads to a Sticker Creator: Using Print Media to Foster Marketing Efforts According to

As the internet approaches its thirtieth anniversary, businesses and marketers across the globe contemplate the effects it has had and will continue to have on print media. During the early days of the online world, analysts and the general public alike believed physical media would surely fade into nonexistence. Though they were right in some ways, the ultimate death of print didn’t quite pan out the way so many people expected. In fact, one recent write-up points out that print continues to hold its own in the world of advertising.

Examining Print’s Undying Effectiveness

Print media remains an effective method for marketing and advertising. An estimated 65 percent of the population prefers to read physical material over digital, according to and various other sources. At the same time, consumers read approximately 80 to 90 percent of the letters, flyers, pamphlets, and postcards they get in the mail from companies vying for their business. In contrast, 80 percent of advertising emails go unopened.

Taking a Closer Look at Print 

Marketers still have several types of print advertising to choose from despite the gradual thirty-year decline in the use of physical media. From billboards to trade magazines, there are many ways to reach target audiences outside of the digital realm. All of them are just as effective, if not more so than they were before the internet made its grand appearance. You can browse around this website to learn more about the options at your disposal, but we’ll go over a few of the most popular and effective ones right now.


Many experts insist newspapers took the biggest hit in terms of being weeded out by digital alternatives. Despite the initial downturn in physical subscriptions after online versions became a widespread option, more than 60 percent of consumers still prefer to hold newspapers in their hands while reading them as opposed to perusing the news online. Because of this, authorities say newspaper ads continue to offer an effective outlet for businesses.

Direct Mail

Direct mail is currently the most effective form of print marketing and advertising. Experts predict this fact will hold steady for decades to come. This route gives businesses one of the most affordable and targeted ways to reach customers and prospects. Companies such as MyCreativeShop allow businesses to create customized mailers, including pamphlets, brochures, postcards, door hangers, and many other types of direct mail marketing tools.


Most people don’t think about stickers when they’re mulling over print marketing ideas, but they’re certainly a great way to reach the public. People place stickers on everything from cars and motorcycles to helmets and reusable water bottles. As such, a single branded sticker could easily be seen by thousands of people each day. If you need help deciding which graphics might best represent your business, here are 6 Brilliant Custom Sticker Design Ideas You Can Copy.

All Things Considered

These are only a few of the effective print media options businesses use to reach their target audiences. Although the internet is wildly popular these days, many people still prefer physical forms of advertising over digital. Traditional print seems to linger on people’s minds longer than words on a screen as well. While experts advise against foregoing digital advertising altogether, combining online ads with print can certainly help take your marketing efforts to new heights.

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