First Ever Kart Racing & Make-Up Collaboration – Sofia Necchi & Arwa Beig

We live in a world full of numerous collaborations, whether it is a university combining powers with big industry players to push different discoveries, or it’s two individuals uniting their talents to inspire the future. I recently interviewed two ambitious young women, Sofia Necchi, 13, and Arwa Beig, 20. Midst the global pandemic, both keep moving forward and continue to cultivate what they love doing.

Arwa Beig, 20, is an American Indian living in Dubai who graduated from Glauca Rossi School in London to become a certified make-up artist. She is currently working on her brand Arwa Beauty Beliefs, under which she creates looks with meanings and shares them on her Instagram blog.

Sofia Necchi, 13, is Italian who also lives in Dubai and can speak the fluent racing language. Yes, you heard me right; not only did she begin practicing kart racing from the age of five, but she can easily name the specifications of any Ferrari model without stuttering.

Last Saturday, Sofia competed in the Rotax Max Challenge, where she got P2 in the final race. Just a few days before her big race, Arwa and Sofia have done something no one has ever tried before – they collaborated to create the first-ever racing make-up look to celebrate women empowerment. Arwa first met Sofia at the Kart Drome in Dubai, where she usually gets her training under the Kart Advisor Academy founded by her father.

The energy in that garage was terrific that day as I witnessed Arwa doing Sofia’s make-up look while they were chatting together and expressing admiration for what each of them has achieved. I was stunned that the final look was so suited for Sofia if you knew this girl – young, unique, and energetic.

Arwa did an excellent job translating Sofia’s spirit into a single look making the whole collaboration more than just another make-up gig. They have proved once again that women don’t need to be like men to rise, especially in male-dominated industries like racing. Still, when women empower one another, anything becomes possible and simply more beautiful.

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