Herbal Beauty Products Market Worth USD 117.3 billion by 2027 | CAGR: 5.2 % | Grand View Research, Inc.

Herbal Beauty Products Market Worth USD 117.3 billion by 2027 | CAGR: 5.2 % | Grand View Research, Inc.

Grand View Research, Inc. – Market Research And Consulting.
According to a new report by Grand View Research, Inc., The global herbal beauty products market size was valued at USD 78.5 billion in 2019 and is anticipated to grow at a compound annual growth rate (CAGR) of 5.2% from 2020 to 2027. Rising focus on appearance and looks coupled with increased acceptance of herbal products among consumers are some of the factors that are expected to help the expansion of the market worldwide.

The global herbal beauty products market is anticipated to register a CAGR of 5.2% during the forecast period, according to the new report by Grand View Research, Inc. Herbal or organic beauty products are mainly focused on mitigating the harmful effects of inorganic or synthetic cosmetic products. There is an enormous demand for organic products due to rise in consumer awareness about the adverse effects of the added chemicals to the beauty items. Moreover, key players are acquiring personal care and herbal beauty brands to inflate the consumer base who are passionate about using green, clean, and herbal products.

The noteworthy influence of beauty blogs on social media platforms is creating a positive impact the sales of herbal beauty products. Furthermore, these products are suitable for every skin type and is driving sales of products such as eye shadow, foundation, and lipstick which are appropriate for all skin tone. The availability of the different herbal beauty product types and continuous attempts to improve distribution networks are likely to play a key role in supporting market growth.

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COVID-19 Effect:

Amit the Covid-19 lockdown, people are increasingly using natural ingredients for hair and skin care. During this time, organic products instead of synthetic cosmetics are gaining an enormous traction as there is a drastic shift of investments from private and government authoritative bodies towards public health and welfare. The market is expected to bounce back progressively in the next few years with countries such as India, China, South Korea, and Japan observing more opportunities to recuperate from the losses persistent during COVID-19 pandemic.


Further findings from the report suggest:

  • The women segment registered the highest growth rate and the largest revenue share of 72.4% in 2019. This can be attributed to awareness among women regarding personal hygiene
  • Hypermarkets dominated the distribution network segment and is the most lucrative sales source with a revenue share of 40.3% in 2019. Hypermarkets offer trained representatives to provide a high quality of customer services 

Herbal cosmetics emerged as the latest trend within the market in the recent past. As the demand for plant base cosmetics have been increasing, manufacturers are concentrating on achieving green formulations in the premium categories and labeling the ingredients. For example, Blissoma offers a large selection of cosmetics organized by skin type. Their preservative-free cosmetics include natural ingredients like fruit enzymes, and organic herbs, plant-based extracts, and grains.

Consumers worldwide prefer herbal beauty products such as skin care, hair care, and fragrances. Of all these categories, the skin care segment is expected to remain dominant over the forecast period. Rising customer demand for medicinal ingredients in cosmetics is expected to help market growth over the forecast period to prevent skin and acne problems. Cleanser and toner, cream and lotion, facewash and scrub are sub-segments of the skin care segment.

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In recent years, an increasing number of working women population have been driving the demand for herbal beauty products. Women pay more attention to their skin and appearance, which have been encouraging manufacturers in the industry to venture into relatively novel categories such as facial masks, facewash, lotions, and serums.

The market houses both international and domestic market participants. Key market players focus on organic and inorganic strategies such as innovation and new product launches to enhance their portfolio in the market. For example, in 2019, Shahnaz Husain suggested combining herbal inheritance with artificial intelligence and formulate customized products for the consumer. Through this, the consumer will get recommendations to eventually find a personal skin or hair profile and buy personalized herbal products online.

Some of the prominent players in the herbal beauty products market include:

  • Weleda AG
  • Bio Veda Action Research Co.
  • Arbonne International, LLC
  • Vasa Global Cosmetics
  • Klienz Herbal Pvt. Ltd.
  • The Himalaya Drug Company
  • Shahnaz Ayurveda Pvt. Ltd
  • Lotus Herbals Limited
  • Marc Anthony Cosmetics, Inc.
  • Hemas Holdings PLC.


With regards to sales/distribution channels for herbal beauty products, offline distribution channels such as hypermarkets and drug stores are likely to remain as the most preferred platforms throughout the forecast period. For instance, in April 2018, Rausch Herbal Beauty Products entered into travel retail with Dufry at Zurich. Rausch’s product range includes specialist hair and body care items, which are available as sets, travel retail, and body care gift boxes.

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Asia Pacific is anticipated to be the fastest growing market, with a CAGR of 6.2% from 2020 to 2027. The growth is mainly attributed to rising cosmetic and personal care spending by the consumers in the region. Based on U.S. Department of Commerce, International Trade Administration report, the per capita yearly spending on personal care products in South Korea and Japan have been increasing every year and was valued at USD 171 and USD 174, respectively, in 2015. Growing inclination of consumers towards plant based cosmetics will drive the market in the region.

Grand View Research has segmented the global herbal beauty products market on the basis of product, end use, distribution channel:

Herbal Beauty Products Outlook (Revenue, USD Million, 2016 – 2027)

  • Skin care
  • Hair Care
  • Fragrances
  • Others

Herbal Beauty Products End-use Outlook (Revenue, USD Million, 2016 – 2027)

  • Men
  • Women

Herbal Beauty Products Distribution Channel Outlook (Revenue, USD Million, 2016 – 2027)

  • Hypermarkets
  • Pharmacy & Drug stores
  • E-commerce
  • Others

About Grand View Research

Grand View Research, Inc. is a U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services. To help clients make informed business decisions, we offer market intelligence studies ensuring relevant and fact-based research across a range of industries, from technology to chemicals, materials and healthcare.


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