Midway Dental Supply Uses OroCommerce for Full-Service Online Distribution

Midway Dental Supply Uses OroCommerce for Full-Service Online Distribution

Oro, Inc., makers of OroCommerce, helped Midway Dental Supply provide full-service distribution services online. Midway Dental Supply is an independent dental supply company that services Indiana, Michigan, and Northeastern Illinois. The company offers full-service dental supply distribution servicing the dental professional.

OroCommerce along with their partner, MindHarbor, built a middleware connecting to Epicor P21 ERP which allowed Midway to migrate data without losing any information in the process. Midway was also able to keep Epicor 21 ERP with real-time data synced between their ERP and OroCommerce. Read the full case study here.

OroCommerce quickly became Midway’s main sales channel with traffic growing on a monthly basis. Midway was able to create an easy-to-use dedicated tool for their sales team growing their catalog from 40,000 SKUs to over 80,000 in one year. Midway implemented a B2B2C portal where partners sold Midway products on dedicated storefront using OroCommerce. With OroCommerce’s native B2B features, Midway created a platform that was easy for the sales team to adopt, and robust to grow the catalog and implement new business processes for further future growth.

About Oro, Inc.:

The Oro team remotely delivers innovative solutions for dynamic companies embarking on a digital transformation and is the software company behind OroCommerce, OroCRM, and OroPlatform.

Oro, Inc. was launched in 2012 by former Magento co-founders Yoav Kutner, Chief Executive Officer; Dima Soroka, Chief Technology Officer; and Roy Rubin, director of Oro’s advisory board (and former CEO of Magento). The senior management team also includes Motti Danino, Chief Operations Officer; Michael Bessolov, VP of Engineering; and Andrew Gerasimov, VP of Client Services.

OroCommerce is the first and only open-source B2B eCommerce platform built from the ground up for mid-market and large commerce businesses. This integrated technology solution provides a diverse range of B2B features and capabilities, such as personalization, localization, built-in multi-channel CRM, powerful workflows, and a pricing engine. The groundbreaking flexibility coupled with a robust set of B2B features available out of the box, ensures the OroCommerce B2B platform is specifically designed for manufacturers, distributors, wholesalers, and multi-channel brands.

The OroCommerce value proposition is explained in this short video. OroCommerce was recognized as a strong player in the eCommerce vendors’ market by all major analyst firms including IDC, Gartner, and Frost & Sullivan.

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Media Contact
Company Name: Oro, Inc.
Contact Person: Anna Korolekh, Marketing Director
Email: Send Email
Phone: (323) 591-1514 or +3 805 0198 22 01
Address:8072 Melrose Ave.
City: Los Angeles
State: CA
Country: United States
Website: https://oroinc.com/b2b-ecommerce/