IRIS CRM Welcomes Ashvin Dhawan as Senior VP of Sales

Brooklyn, New York – IRIS CRM is excited to announce our new Senior Vice President of Sales, Ashvin Dhawan. Ashvin is a seasoned sales professional with experience in the merchant services and retail banking industries. Prior to joining IRIS CRM, Ashvin was with Fiserv for over 6 years as a Senior Sales Director. Ashvin began his career with Washington Mutual (acquired by JP Morgan Chase), spending over a decade in retail banking. 

Ashvin is the son of Indian immigrants who grew up on Long Island, NY. His passion for helping businesses succeed has been fueled by his experience as a kid working with his mom’s business ventures. Ashvin’s career began when he was just 16 as an intern at Washington Mutual. He worked his way up the ladder, through their acquisition, to become a Branch Manager – winning numerous President’s Club awards along the way. 

Ashvin has always been passionate about sales and felt his role had drifted away from it which led him to join Fiserv. He quickly became enthralled with the payments industry and was able to leverage his sales skills and retail banking knowledge to succeed as a Senior Sales Director. His success was recognized through numerous Chairman’s Council awards. 

In his new role, Ashvin will oversee IRIS CRM’s sales team and lead the growth of client acquisition. Ashvin’s approach to sales, and a key contributor to his success, is to be a problem-solver for businesses. This is also what attracted him to his new role; he sees IRIS CRM as an ideal solution for ISOs, sponsor banks and merchants alike to better deliver their services in order to grow their businesses and compete in an ever-evolving economy. 

Ashvin has hit the ground running with IRIS CRM by merging his experience and talent with the best-in-class solutions offered by IRIS CRM. We are excited to have him join the team to help continue our growth and strengthen our partnerships with current and future clients. 


IRIS CRM is a leading merchant services CRM designed specifically for the unique needs and challenges of independent sales organizations (ISOs), payment facilitators, and their merchants. IRIS CRM provides reporting on more than 300,000 active merchants each month and offers ISOs the ability to handle all of their merchant acquisition, onboarding, support, and residual income calculations through a single platform. By automatingand streamlining the most repetitive and time-consuming tasks performed by ISOs, IRIS CRM enables agents, support staff, and management to spend less time on manual processes and more time on generating new revenue.

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Company Name: IRIS CRM
Contact Person: Ivan Szabo
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City: Brooklyn
State: New York
Country: United States