Finn-Phyllis Press is Changing the Way Entrepreneurs Think About Book Writing

Should Entrepreneurs Really Write a Book to Build their Brand?

Over the past few years, writing a book has become all the rage for entrepreneurs. It’s touted as an instant credibility builder, and with bestseller status through retailers like Amazon considered the crowning glory, becoming a published author is rumored to provide an immediate business boost.

But should every entrepreneur write a book? According to Elizabeth Lyons, author of five books and founder of Finn-Phyllis Press, being willing to follow three principles is of paramount importance.

Focus on One

The primary goal of becoming a published author shouldn’t be fame or money – at least not from book sales alone. Notes Lyons, “One question I ask prospective authors: ‘If you knew your book would sell only one copy, but that the reader would be deeply transformed by your message, would you still write it?’ If the answer is no, we’re out of alignment.” She goes on to say, “While it seems counterintuitive, writing for one person actually makes your book more likely to end up in the hands of thousands. When you’re trying to write for the masses, your message quickly gets confusing.”

Be Powerfully Vulnerable

Powerfully vulnerable storytelling isn’t about anyone else. It’s about being willing share your unique perspective and experience. It’s not about incriminating someone or passively seeking empathy. The reader is looking to you to for guidance and strength. In some way, your reader is where you once were, and he wants not only to learn how to move forward but also to identify with you as a human being.

Frank J. Lopes, author of The 7 Minute Setup: How to Achieve Your Business and Personal Goals Faster and Easier (Finn-Phyllis Press, 2020), struggled with this at first.

“I didn’t want to talk about my challenging moments. I was afraid it might weaken the brand that I’d built and the way I was perceived by clients. In the end, sharing those vulnerable moments in a powerful way is what drew many of my newest followers to me.”

Be Open to (and Excited About) Working With an Editor

People often think, “I have strong grammar skills. I know where a period goes. I don’t need an editor.” This is a huge misconception. Even NYT bestselling authors need editors.

Authors have blind spots when it comes to their writing. “All the feelings and experiences are in our minds, and we think they’ve been translated onto paper, but this isn’t always true,” notes Lyons. “A great editor can help ensure that an author’s story flows well, creates rapport with the reader, and doesn’t have gaping holes that leave the reader guessing.”

Most entrepreneurs-turned-authors are looking to achieve “bestselling author” status for ten minutes. They want to have long-term impact through sharing something that, at one point, they thought they were the only one experiencing. They want to publish a high-quality book that continues to generate not only book sales but business opportunities. Thankfully, with the right mindset and approach, this is more easily accomplished than ever.

For more information, visit

Media Contact
Company Name: Finn-Phyllis Press, Inc.
Contact Person: McKenna Uhde
Email: Send Email
Country: United States