The Big Softy, a leading UK loungewear brand announces its debut into the US market. The popularity of loungewear has surged during the pandemic as people spend more time at home. The Big Softy quickly became a favourite in the UK due to its stylish features and luxury feel.
“We wanted to offer something different,” says founder Kate Hardy. “So we focused on the details, like the thickness of our materials and the richness of our colors. Little gestures like metallic finishes instead of plastic can make all the difference in how a garment makes you feel.
”Consumers are turning to loungewear for its superior comfort. That’s why The Big Softy uses supremely comfortable materials like teddy bear fleece and sherpa. “It’s like starting every morning with a warm hug,” says Hardy.
With sales surging during the holiday months, it’s clear that any piece from The Big Softy collection is sure to make an excellent gift for loved ones.Their line of pajama onesies is available to purchase now at Amazon.com/thebigsofty. In the coming months, the brand is expected to roll out their Adult and Kids Blanket Hoodie range too.
“As a family company, we wanted to offer something for everyone. On the Children’s range, our kids were involved in every step of the development process, everything from sizing and modelling, to choosing their favorite animal characters as inspiration.”
The Big Softy loungewear lines are available to purchase on Amazon. Prices start from $34.99.
Media Contact
Company Name: The Big Softy
Contact Person: Kate Hardy
Email: Send Email
Country: United Kingdom
Website: http://www.amazon.com/thebigsofty