Food and Beverage Brands Move Online to Serve Customers More Effectively According to Yoav Kutner of OroCommerce

Food and Beverage Brands Move Online to Serve Customers More Effectively According to Yoav Kutner of OroCommerce

Yoav Kutner, Co-founder and CEO of Oro, Inc., the pioneering ecommerce leader behind OroCommerce, the No.1 open source B2B digital commerce platform, discussed how food and beverage brands moving online to serve customers and driving future growth. According to Kutner, online sales for U.S. food and beverage brands were expected to double between 2017 and 2021, reaching more than $24 million — and that is not counting the impact of the pandemic eCommerce boom. Read the article in Food Industry Executive. 

Kutner noted, “The big challenges that the industry faces, from supply chain disruption to labor shortages, to shifting consumer preferences, will continue to test companies as they move into the world of ecommerce. What ecommerce can do, though, is give companies new tools with which to face up to those challenges. Find an ecommerce platform that’s designed for the needs of B2B businesses, and it’s possible to get an edge as you confront the challenges the food and beverage industry now faces.”

“For forward-looking food and beverage brands, it’s critical to seek ways not just to ride the latest and greatest tech trend forward, but also to find ways to leverage new technologies to fuel growth and truly future-proof their operations,” added Kutner. 

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About Oro, Inc.:  

Oro Inc. builds customer-driven, powerful, and flexible software for B2B digital transformation. The groundbreaking flexibility of their digital solutions coupled with a robust set of B2B features available out of the box, ensures Oro’s B2B eCommerce and B2B marketplace management platforms are specifically designed for manufacturers, distributors, wholesalers, and multi-channel brands. Powerful core capabilities of the products, ease of customization and implementation, and the availability of a strong and knowledgeable technology ecosystem of solution integrators ensure best-in-class efficiency and time to market.

Oro, Inc. was launched in 2012 by former Magento co-founders including Yoav Kutner, Chief Executive Officer, named a Supply & Demand Chain Executive Pros to Know recipient.

The Oro team and partners, celebrate the company’s 10-year anniversary, remotely delivering innovative solutions for dynamic companies embarking on digital transformation. OroCommerce was recognized as a strong player in the eCommerce vendors’ market by all major analyst firms including IDC, Gartner, and Forrester. Follow on Twitter @OroCommerce or call at (323) 591-1514. 

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