Could ROUGH BIKE Become the Next Green EU Unicorn Startup?

Could ROUGH BIKE Become the Next Green EU Unicorn Startup?
ROUGH BIKE is disrupting the micro-mobility market by offering stylish, functional e-bikes for a monthly subscription fee of only €13.25.

The planet is experiencing unprecedented environmental stress and solutions that cut down CO2 emissions while improving access to clean, affordable transportation are desperately needed.ROUGH BIKE addresses both of these issues, disrupting the micro-mobility market by offering stylish, functional e-bikes for a monthly subscription fee of only €13.25 – compared to a retail value of around €3.000. This opens up access to green mobility for virtually everyone, effectively reducing emissions, improving urban accessibility, and allowing ROUGH BIKE to capture an outsized market share for e-bikes. 

Started in 2020 and launched in Q3 2022, ROUGH BIKE is already an incredible success story – and this international startup could check all the needed boxes to become a unicorn.

With a small team of co-founders providing complimentary areas of expertise, ROUGH BIKE has the ideal structure for a growth startup.

Jordan Flagel, CEO of ROUGH BIKE, brings more than a decade spent in the sustainability and ESG space, from fieldwork in the forests of Latin America to meetings in the boardrooms of Europe. His driving goal since graduate school has been to bring affordable, carbon-free transportation to people all over the world.

ROUGH BIKE is able to provide this novel micro-mobility solution by offering financing in a similar manner to electric vehicles, such as Tesla. A third-party financial partner handles monthly subscription payments in exchange for a fee and potential access to a new customer stream, as well as the benefits that are associated with helping facilitate CO2 reductions in the EU through an innovative transportation solution.

ROUGH BIKE’s mission is to spearhead operations in all EU countries by 2025 and to become the largest micro-mobility company in the world within the next 7 years. This is a real possibility, as initial traction in Denmark alone can be extrapolated to total more than 3.000 ROUGH BIKE´s under contract by 2023, and we are expecting to see the same growth opportunity in several Europeans countries by next year – there have already been confirmed ROUGH BIKE reservations in Spain, Sweden, Switzerland, Italy, The Netherlands, Germany and France after less than one week of opening in these countries. 

CEO Jordan Flagel states: “It is incredible to see people from several European countries signing up for our ROUGH BIKE´s, especially people who are not used to riding bikes to work or for daily commutes. We are cultivating a meaningful change in how people move around, which is instrumental in moving towards a greener future – all while having fun! We want anyone, anywhere in the world to be able to afford a stylish, functional e-bike for daily necessities. Our global team is strong and has extensive expertise in finance, technology, sustainability, and active living. I could not be prouder of what we have already achieved and excited to expand in the near future.”

ROUGH BIKE´s management and Board of Directors are now in the process of setting up the best possible capital infrastructure to scale the organization and support the growth of the company in Switzerland. Original first year revenue expectations were met within the first month of launching our products. Our updated target is to deliver more than 30.000 ROUGH BIKE´s by 2025 and reach unicorn status by 2027. 

Like to know more? Go to www.rough.bike/investor

Media Contact
Company Name: Rough Bike Operational AG
Contact Person: Jordan Flagel
Email: Send Email
Phone: +14033332249
Country: Switzerland
Website: www.rough.bike


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