Snacks Market in India 2023: Industry Overview, Growth, Trends and Forecast till 2028

Snacks Market in India 2023: Industry Overview, Growth, Trends and Forecast till 2028
Indian snacks market
The Indian snacks market size reached INR 38,603 Crore in 2022. By 2028, it will reach a value of INR 70,731 Crore, growing at 10.4% 2023-2028.

IMARC Group latest research study “Indian snacks Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028”, the Indian snacks market size reached INR 38,603 Crore in 2022. Looking forward, IMARC Group expects the market to reach INR 70,731 Crore by 2028, exhibiting a growth rate (CAGR) of 10.4% during 2023-2028.

Snacks are light, small-size meals, generally consumed between regular meals as an appetizer or side dish to the main meal. Some commonly known snacks are bhel, khakhra, idli, sev, samosa, chikki, banana chips, popcorn, idli, vada pav, masala peanuts, dabeli, ganthiya, mathri, pakora, grilled sandwich, fryums, and poha. They are made from several ingredients such as corn, rice, potatoes, nuts, flour, fruits, grains, vegetables, and oil, which can be baked or fried and available in numerous flavors such as salty, sour, sweet, and spicy. As a result, snacks are gaining immense popularity in India as it is widely preferred by individuals due to their long shelf-life, easy storage, and satisfying taste.

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Indian Snacks Market Trends and Drivers:

The market is primarily driven by the growing consumption of processed food due to hectic work schedules and sedentary lifestyles. In addition, rapid urbanization, changing dietary preferences, improving living standards, and the popularity of ethnic snacks such as khaman, jalebi, dahi vada, murukku or chakri, and papad are contributing to the market growth.

Moreover, the implementation of various quality standards by the Food Safety and Standards Authority of India (FSSAI) represents another major growth-inducing factor. Besides this, the rising popularity of organic, natural, gluten-free, and low-calorie ingredients for healthy snacking among health-conscious consumers is providing a positive thrust to the market growth.

Along with this, the introduction of value-added products in numerous textures, flavors, seasonings, and shapes is attracting a wider consumer base which is accelerating the product adoption rate. Furthermore, the increasing number of luxurious snack brands in India serving clean-label, premium, and gourmet variants are also propelling the market growth.

Indian Snacks Market Report Scope

Report Coverage


Market size value in 2022

INR 38,603 Crore

Market forecast in 2028

INR 70,731 Crore

Growth Rate

CAGR of 10.4% from 2023 to 2028

Base year for estimation


Historical data


Forecast period


Indian Snacks Market 2023-2028 Analysis and Segmentation:

Competitive Landscape: 

The competitive landscape of the market has been studied in the report with the detailed profiles of the Indian snacks companies operating in the market.

 Agro Tech Foods Ltd. (Conagra Brands, Inc.), Balaji Wafers Pvt. Ltd., Bikanervala Foods Private Limited, Haldiram Snacks Private Limited, ITC Limited, Parle Products Private Limited, PepsiCo, Prataap Snacks Limited, TTK Foods (TTK Healthcare), and Urban Platter.

The report has segmented the market on the basis of region, product type, pack type, pack size and distribution channel.

Breakup by Product Type:

  • Chips
  • Salted Peanuts
  • Fryums
  • Popcorns  

Breakup by States

  • Maharashtra
  • Uttar Pradesh
  • Delhi
  • Gujarat
  • Karnataka
  • Andhra Pradesh
  • Telangana
  • Goa
  • Others  

Breakup by Pack Type

  • Pouch
  • Others  

Breakup by Pack Size

  • Less than 50 gm
  • 50-100 gm
  • More than 100gm

Breakup by Distribution Channel

  • General Trade
  • Modern Trade
  • Online and E-Commerce
  • Others

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Key highlights of the report:

  • Market Performance (2017-2022)
  • Market Outlook (2023- 2028)
  • Porter’s Five Forces Analysis
  • Market Drivers and Success Factors
  • SWOT Analysis
  • Value Chain
  • Comprehensive Mapping of the Competitive Landscape

If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

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