Perfect Diary Promotes Its Ingenious Concept of Unlimited Beauty with Its Range of Cosmetic Products

The number one beauty brand among young T-mall followers is committed to honoring, promoting, and protecting the true beauty of its clientele

The variety seen in the human populace is a vast opportunity for different representations of beauty. The ability to appreciate and enhance the unique features of individuals is a major characteristic of a future-oriented beauty and cosmetic brand. Perfect Diary is a brand that embodies the aforementioned ability, as the company’s concept of embracing the diversity of beauty in the world, love and respect for the uniqueness of the individual has endeared the brand to its millions of followers.

Perfect Diary has continued to make its mark in the global cosmetic industry, surpassing older brands and blazing the trail in innovation since its establishment in 2017. The brand has become the most popular domestic beauty brand in China, barely three years after its establishment, taking its pride of place, alongside Huawei and Lining, as the three popular brands among the Chinese Gen Z community. Furthermore, Perfect Diary came tops among the color cosmetics brand and one of the top three beauty brands on T-mall. During the Double 11 promotion in 2019, Perfect Diary became the first Chinese brand ever to win the championship in the beauty category, as well as in the categories of color palette, lipstick, mascara, and eyeliner.

The company is on a mission to deliver premium, exciting, and sustainable beauty products that are easy to apply and available for different skin types and tones. Their products are an avenue for beauty lovers to experiment, discover, and express their concepts of beauty without judgement. The Perfect Diary line of cosmetics has experienced steady patronage with some of its products identified as its bestseller by beauty lovers and beauty influencers across different cultures. The Perfect Diary must-haves include the following:

  • Weightless Soft-Velvet Blurring Loose Powder
  • Renewal Flawless Cushion Foundation
  • Weightless Velvet Lip Stain Collection
  • Floating Light Lip Gloss
  • Explorer Eyeshadow Palette 14 Butterfly

Formulated by the company’s professional dermatologists and skincare experts, with the inclusion of high-quality ingredients, every cosmetic product has been subjected to intense research and constant modifications to ensure its safety for use and prevent allergic reactions. With over 300 million stores in major cities around the world, its global clientele enjoys easy, rapid, and affordable access to the brand’s range of skin-friendly beauty products that allow their natural beauty to bloom.    

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About Perfect Diary

Perfect Diary was founded in 2017 and was listed on the New York Stock Exchange (NYSE) in 2020. The beauty brand continues to grow in leaps and bounds, garnering over 40 million customers from around the world. Perfect Diary is spurred on by its belief in the value of beauty across the facets of life.

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Country: China