BackHug Launches World-First Robot Back Therapist To Combat Increase in “Bad Backs”

BackHug, is the smart therapy device that delivers professional-level back therapy to people in the comfort of their own homes or place of work.

26 June, 2023 – London – BackHug, today launches into the UK with a global health-tech first. Sufferers can now subscribe to a ‘robot back therapist’ in their homes (or offices) that they can control via their smartphone. It comes with new proprietary ‘Spinemap’ back tension data technology. This follows new research released today revealing that 88% of Brits suffer from a back problem, costing an estimated £10 billion* to the economy.

BackHug is making back care more accessible and affordable, with a monthly subscription starting at just £89 a month, with free delivery and unlimited usage in the convenience of subscribers’ homes.

This follows a 31% increase in back and neck problems since the pandemic, with 63% of people saying they are staying in more due to the cost-of-living crisis, with 46% stating it’s causing them more back pain and stiffness. 16% attribute the increase to working from home. Currently, 44% of the UK workforce have taken sick leave due to back problems,

BackHug’s 26 robotic fingers loosen stiff joints in the back, neck and shoulder blades. Stiff joints are the root cause of most of the pain we experience but cannot be treated by other devices and are too hard for human therapists to treat, making BackHug the first truly effective solution for joint stiffness and the aches and pains it causes.

BackHug also offers in-app physio consultations to assess users’ needs, with over 2,000+ personalised treatment programme options.

‘Spinemap’ technology also objectively monitors users’ back tension, which changes over time, to allow the user to see objective confirmation of its outstanding therapeutic benefits after each session.

Chongsu Lee, Founder of BackHug, comments: “With one in five people stuck on health care waiting lists and saying they can’t afford multiple private physiotherapy sessions a month, BackHug is the future of back therapy by making it more accessible and affordable to treat back problems.

“It is the most effective way to loosen stiff joints, which is the most effective way to sustainably fix back aches and related issues (like sore thigh, headache, Achilles tendonitis, tennis elbow etc.)

“Back tension has never been measured on a large scale before and represents a valuable new data category, thanks to our innovative technology”, Mr Lee finishes.

BackHug’s mission is to help with the rise in back problems, offer an affordable alternative to those on waiting lists / who need regular physio appointments, and help boost productivity in the workforce.

Visit to find out more or order a 30-day trial.

Media Contact
Company Name: BackHug
Contact Person: Eric Woehrling
Email: Send Email
Phone: +44-0131-473-2333
Country: United Kingdom