Energy Drinks Market to Grow Rapidly at a CAGR of 7.8% by 2030 | DataM Intelligence

Energy Drinks Market to Grow Rapidly at a CAGR of 7.8% by 2030 | DataM Intelligence
Energy Drinks Market – DataM Intelligence
The Global Energy Drinks Market was valued at US$ 91.4 billion in 2022 and is expected to reach US$ 166.6 billion by 2030

The Global Energy Drinks Market was valued at US$ 91.4 billion in 2022 and is expected to reach US$ 166.6 billion by 2030, exhibiting a CAGR of 7.8% during the forecast period (2023-2030)

Consumers’ growing preference for low-sugar or sugar-free beverages is a major factor boosting the global energy drinks market growth. Moreover, energy drinks offer a quick and portable source of vigor, making them a preferred choice for individuals leading busy and on-the-go lifestyles.

Key players operating in the global energy drinks market include Arizona Beverage Company, PepsiCo, Coca-cola, Dr. Pepper Snapple Group, Extreme Drinks Co, Living Essentials, Monster Beverage Corporation, Mountain Fuel Co, National Beverage Corp and Otsuka Holdings. These key players are focused on adopting various growth strategies such as acquisitions collaborations, and product launches.

Key Developments in the Global Energy Drinks Market

In May 2023, Bang Energy launched a new line of energy drinks called Bangster Berry. The line is made with natural flavors and is high in caffeine and BCAAs.

In March 2023, Red Bull launched a new line of energy drinks called Red Bull Editions. The line is made with natural flavors and is lower in sugar than the original Red Bull.

In February 2023, PepsiCo acquired Rockstar Energy, a maker of energy drinks. The acquisition was valued at US$3.8 billion.


Report Metrics




Forecast Period


Data Availability

Value (USD)

Segments Covered

By Type, By Ingredients, By Packaging, By Distribution Channel, and By Region

Regions Covered

North America, Europe, Asia-Pacific, Latin America and Middle East & Africa

Fastest Growing Region


Largest Region


Report Insights Covered

Competitive Landscape Analysis, Company Profile Analysis, Market Size, Share, Growth, Demand, Recent Developments, Mergers and Acquisitions, New Product Launches, Growth Strategies, Revenue Analysis, and Other Key insights.


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Energy Drinks Market: Overview

Energy drinks provide a quick and temporary boost of energy, alertness, and mental focus. They typically contain a combination of stimulants, such as caffeine, taurine, and B-vitamins, along with other ingredients like sugars, amino acids, and herbal extracts. 

Energy drinks are distinct from traditional soft drinks due to their higher caffeine content and the inclusion of other energizing compounds. 

Energy Drinks Market: Opportunities

With the rising global trend of health and wellness consciousness, there is a significant opportunity for companies to develop and market healthier energy drink alternatives. Low sugar or sugar-free options, natural ingredients, and functional additives that cater to specific health needs, such as cognitive enhancement or stress reduction, can appeal to health-conscious consumers seeking energy without compromising on their well-being. 

The energy drinks market thrives on innovation and product diversification. Companies can capitalize on this by introducing unique flavors, exciting formulations, and novel ingredients. Functional energy drinks that target specific consumer needs, such as improved mental focus, hydration, or post-workout recovery, present lucrative growth opportunities for the energy drinks market.

Energy Drinks Market: Dynamics

The increasing health and wellness awareness among consumers, the influence of sports and fitness trends, and the demand for quick energy solutions in urban and fast-paced lifestyles are factors driving the market growth.

Moreover, the growing appeal of low sugar or sugar-free beverages, as well as the development of natural and organic energy drink options, are enticing health-conscious consumers.

However, the high caffeine content is expected to limit the consumption of energy drinks, thereby hampering the energy drinks market growth.

Energy Drinks Market: Geographical Insights

North America holds a dominant position in the energy drinks market and accounted for a revenue share of 32.18%. Rising disposable income of consumers is a major factor that drives the growth of the energy drinks market in North America.

On February 7, 2022, PepsiCo entered into a partnership with Starbucks and launched energy drinks in the US. The 12-ounce ready-to-drink cans of liquid energy are available in three fruity flavors: Pineapple Passionfruit, Raspberry Lime and Mango Guava.


Table of Contents 


Report Methodology and Scope


Report Definition and Overview


Executive Summary


Market Dynamics


Industry Factors


COVID-19 Analysis


Energy Drinks Market Segments and Region


Global Company Share Analysis – 10 Key Companies


Energy Drinks Market Company and Product Profiles


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