Advanced Analytics Market Size, Share with Focus on Emerging Technologies, Top Countries Data, Top Key Players Update, and Forecast 2028

Advanced Analytics Market Size, Share with Focus on Emerging Technologies, Top Countries Data, Top Key Players Update, and Forecast 2028
IBM (US), Oracle (US), Google (US), SAP (Germany), Microsoft (US), SAS Institute (US), KNIME (Switzerland), FICO (US), Altair (US), AWS (US), Salesforce (US), TIBCO Software (US), Alteryx (US), Teradata (US), Adobe (US), Absolutdata Analytics (US), Moody’s Analytics (US), Qlik (US), Databricks (US), and Vanti Analytics (Israel).
Advanced Analytics Market by Offering (Solutions & Services), Business Function (Sales & Marketing, Operations & Supply Chain), Type (Big Data Analytics, Risk Analytics), Vertical (BFSI, Telecom) and Region – Global Forecast to 2028

The global Advanced Analytics Market is projected to register a CAGR of 28.6% during the forecast period, reaching USD 226.2 billion by 2028 from an estimated USD 64.3 billion in 2023. Major drivers for the market include the rising adoption of big data and other related technologies to stimulate market growth and leverage real-time data processing and the growing demand for cloud-based analytics solutions for better accessibility and cost-effectiveness.

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By offering, services to register for the highest CAGR during the forecast period

The scope of the services segment comprises training and consulting, system integration and implementation, and support and maintenance. The services segment of the advanced analytics market is growing rapidly. These services play a vital role in properly functioning advanced analytics solutions. Advanced analytics vendors require technical support and consulting services to deploy their solutions quickly and smoothly in the market.

By type, big data analytics to register for the highest market size during the forecast period

Big data analytics are frequently leveraged by financial services organizations looking to mine massive amounts of stock market data to identify and capitalize off previously unknown trends. Public health organizations are also increasingly leveraging huge amounts of population health data to develop better policies, treatment, and healthcare practices. Big data has changed and revolutionized the way businesses and organizations work. A lot of enterprises from different industries benefit from big data techniques and processing methods.

Unique Features in Advanced Analytics Market:

The combination of artificial intelligence (AI) and machine learning (ML) techniques was one of the most notable advancements, enabling businesses to make data-driven decisions and properly recognise patterns. Furthermore, predictive and prescriptive features have been added to advanced analytics platforms, going beyond descriptive analytics. This made it possible for businesses to predict future results using historical data and get useful suggestions for streamlining corporate procedures. Real-time data analytics also gained importance, allowing firms to access current information for speedier and more informed decision-making. The market also noticed a growing focus on integrating big data technology to properly handle huge and diversified datasets.

Advanced analytics systems’ inclusion of Natural Language Processing (NLP) features, which allow users to communicate using natural language, is another distinctive characteristic. As a result, analytics were available to more users without specialised technical knowledge. With the use of AI and human intelligence, augmented analytics has become a prominent trend that offers logical data insights and astute advice.

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Additionally, because of their scalability, flexibility, and affordability, cloud-based analytics have grown in popularity and are now more widely available to enterprises of all kinds. In order to meet the particular needs of industries including healthcare, finance, retail, and manufacturing, the market also witnessed an increase in industry-specific solutions. Data privacy and security remained a top priority throughout these advances, which led to the inclusion of strong security controls in advanced analytics systems to shield sensitive data from breaches and unauthorised access.

Major Highlights of the Advanced Analytics Market:

A few noteworthy developments were the growing use of AI and ML, which allowed more precise forecasting and data-driven decision-making. The focus of the industry has turned to predictive and prescriptive analytics, enabling businesses to predict future results and provide practical advice for more effective initiatives. With the incorporation of big data technology, processing huge datasets was made easier while real-time and streaming analytics acquired importance for speedy decision-making.

Data preparation and pattern recognition were automated via augmented analytics and NLP, making analytics more approachable for non-technical users. Scalability and cost-effectiveness were features of cloud-based systems, and industry-specific analytics tailored to different business sectors. Data privacy and security were of utmost importance, and data analysis was sped up by integration with BI and enterprise apps. Businesses looking for cutting-edge solutions benefited from ongoing developments in analytics capabilities driven by market competition. These highlights showed off the advanced analytics market’s dynamism and how increasingly businesses are depending on data analytics to get better results.

Top Key Companies in Advanced Analytics Market:

Some leading players in the advanced analytics market include IBM (US), Oracle (US), Google (US), SAP (Germany), Microsoft (US), SAS Institute (US), KNIME (Switzerland), FICO (US), Altair (US), AWS (US), Salesforce (US), TIBCO Software (US), Alteryx (US), Teradata (US), Adobe (US), Absolutdata Analytics (US), Moody’s Analytics (US), Qlik (US), Databricks (US), Dataiku (US), Kinetica (US), MathWorks (US), Anaconda (US), (US), Domino Data Lab (US), DataRobot (US), DataChat (US), Imply (US), Promethium (US), Siren (Ireland), Tellius (US), SOTA Solutions (Germany), and Vanti Analytics (Israel). These players have adopted various organic and inorganic growth strategies, such as new product launches, partnerships and collaborations, and mergers and acquisitions, to expand their presence in the advanced analytics market.

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Google, one of the world’s leading technology companies, has a significant presence in the advanced analytics market. The company offers a range of products and services that enable organizations to analyze and derive insights from vast amounts of data. Google Cloud Platform (GCP) provides a comprehensive suite of cloud-based services for advanced analytics. It offers scalable infrastructure, storage, and computing power necessary to process and analyze large datasets. GCP includes services like BigQuery for data warehousing and analytics, Dataflow for real-time data processing, and AI Platform for machine learning and predictive analytics.


Focused on advanced analytics, IBM is one of the major players in the market. Within the past two years, IBM has shifted its focus from the hardware business to digital, with increased investments in data, analytics, and advanced analytics. IBM offers IBM Advanced Analytics in the advanced analytics market. This solution helps discover actionable data-driven insights to drive customer engagement, reveal revenue-increasing opportunities, and outsmart frauds for protecting revenue and reputation.


In the advanced analytics market, it offers Oracle Analytics, which is a complete platform with ready-to-use services for a wide variety of workloads and data. It provides actionable insights from all types of data in the cloud, on-premises, or in a hybrid deployment. It empowers business users, data engineers, and data scientists to access and process relevant data, evaluate predictions, and make quick, accurate decisions.

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