SafetyMails is launching the fifth edition of the survey The Quality of Email Lists in Brazil, in order to identify the transactional and financial impacts of e-commerce and the management of email contact databases in the 25 largest business segments popular in the country. The full content of which can be found on the company’s website.
Established as a digital marketing tool with an excellent return of US$42 for every US$1 invested, email is versatile and can be used with transactional, content and sales messages.
Email marketing is responsible for around 23% of e-commerce sales, representing a share of up to R$39 billion of this market’s revenue in Brazil (Statista, 2023). Hence its importance and the reason why it is essential for company data managers to seek to better manage this extremely valuable asset.
For this reason, when evaluating the characteristics of more than 200 million email addresses verified by SafetyMails in market segments such as E-commerce, SaaS, Real Estate, Fitness, Wellbeing, among others, cases were identified whose banks of data has more than 35% of invalid email addresses. This is due to practices such as uncritical forms, user interface issues, old and defunct databases, and even the use of paper forms.
In terms of results for companies, this can represent a significant loss of potential sales conversions, as email providers such as Gmail, block the receipt of messages from senders with only 3% of invalid emails.
Furthermore, lead generation practices and registrations carried out without due care further reduce the relationship and conversion potential of companies. Companies lose twice: by failing to speak to recipients of invalid emails and also to valid recipients whose messages have been blocked.
To avoid this type of obstacle and loss, companies must invest in practices such as careful validation of data entered into forms, in addition to hiring email verification services, which prevent invalid or non-existent emails from being registered in forms.
SafetyMails’ research also identified the impact of emails with typographical errors on registration forms and the study can be obtained free of charge via the link
About SafetyMails
Created in 2017 by experienced entrepreneurs in the email marketing and Internet industry, SafetyMails is a leading startup in email verification, sanitizing extensive lists and protecting online forms.
Media Contact
Company Name: SafetyMails
Contact Person: CEO
Email: Send Email
Country: Brazil
Website: https://www.safetymails.com/