KSA Pre-launch of Strinova Marks iDreamSky’s Strategic Middle East Expansion

At the Strinova Global Launch Conference in Riyadh, the announcement was made regarding iDreamSky’s strategic move to penetrate the Middle Eastern market. The event was attended by distinguished guests including His Royal Highness Prince Faisal bin Bandar Al Saud, Chairman of the Saudi Esports Federation, along with Yin Lijun, the Acting Envoy of the Chinese Embassy in Saudi Arabia, and Chen Xiangyu, Founder and CEO of iDreamSky, Gao Liandun (Jeff Lyndon), Co-founder and President, and Lei Junwen, Chief Financial Officer. Attendees also included representatives from various esports industry partners, investment institutions, and business associates worldwide.

Titled “Global Dreams, MENA Vision”, the event marks the company’s foray into the region and the prelaunch of the highly anticipated game, Strinova, in Q4 of 2024. 

Speaking at the launch event, Jeff Lyndon, Co-founder and President of iDreamSky, delivered a keynote address, shedding light on the latest trends in the Middle Eastern gaming industry and unveiling iDreamSky’s strategic plans for the region for the first time. “Saudi Arabia’s youthful and dynamic atmosphere makes it the perfect place for us to begin our journey in the Middle East. The country’s burgeoning gaming market offers significant potential for growth, ably backed by a favorable business landscape created by ‘Vision 2030’ which has paved the way for game developers in the kingdom.” 

Strinova, iDreamSky’s flagship product is the world’s inaugural shooting game to introduce TPS (Third-Person Shooter) and string gameplay, offering an unparalleled gaming experience to players.

The gaming and esports industry is projected to contribute US$13 billion to the country’s GDP and generate 39,000 jobs by 2030. This ambitious objective is bolstered by Saudi Arabia’s substantially young user base, robust infrastructure, and considerable consumer spending power. Market analysis indicates that Saudi Arabia boasts approximately 21 million gamers, representing nearly 60% of its total population. 

Following a successful public beta launch of the Chinese PC version in February this year, the game garnered notable acclaim. In April, testing commenced in Japan, South Korea, Europe, and the United States, with plans for a global rollout in Q4, encompassing PCs, mobile devices, and consoles.

As iDreamSky’s maiden gaming product in the Middle East market, Strinova not only upholds the core gameplay and thrilling content of its Chinese counterpart but also delves into cultural adaptation and esports event localization. At the launch event, iDreamSky extended special invitations to the Chinese WBG and AG Hong Kong esports teams, along with the Saudi Twisted Minds team, to stage an exhilarating Strinova esports showcase. This not only highlighted the game’s competitive allure but also fostered cross-cultural exchange and interaction among esports enthusiasts from diverse backgrounds. iDreamSky affirmed its commitment to delivering an exceptional gaming experience while striving to promote cultural exchange and understanding through gaming. The company intends to deepen its localization efforts and further enhance the Strinova gaming experience, positioning it as a pivotal conduit for bridging different cultures and propelling the advancement of regional esports industries, thus providing an unparalleled competitive arena for gaming enthusiasts.

With the successful hosting of the Strinova Global Launch Conference, iDreamSky’s strategic direction in the global gaming market is now firmly established. Leveraging its strengths in independent research and development, as well as its extensive global operations, iDreamSky is embarking on a new chapter on the international stage with “globalization” as its guiding principle. The company aims to delight players worldwide with more surprises. 

About iDreamSky

In 2009, iDreamSky was established and subsequently listed on the Hong Kong Stock Exchange in 2018. Guided by the mission of “bringing our users joy“, the company is committed to becoming the most creative technology company. As a national high-tech enterprise, iDreamSky operates various innovation platforms, including provincial and municipal engineering technology centres as well as the Shenzhen Maker Service Technology Platform. The company has independently developed the next-gen 3D game engine and holds an impressive portfolio of over 1,000 intellectual property rights (including over 40 patents for inventions). It has actively participated in or initiated the establishment of 7 national standards for technological culture and undertook nearly 20 science and technology research and development projects at the national, provincial, or municipal level. ln 2023, the company was ranked among ‘China’s Top 100 Internet Enterprises in Overall Strength.’

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Company Name: Shenzhen iDreamsky Technology Co.,Ltd
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Country: China
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